Onsite Insider: Edition #2

Welcome to the second edition of Onsite Insider.

Today, you'll learn about two special campaigns: one of them generated £50,000 in sales while another one beat Facebook in terms of building a waitlist for a new product.

OddBalls: a new way to make sales with a proven strategy

OddBalls, one of the UK's leading underwear brands (with a store running on Shopify), takes an effective approach to engaging store visitors.

One of the reasons for that is onsite notifications.

With them, OddBalls lets shoppers explore products and offers on their own while keeping the website (especially the homepage) clean and focused on a single message.

In one of the onsite notification campaigns, OddBalls shared an extra 10% off to be applied at checkout as a way increase sales.

The campaign matched the website's colorful design and was non-intrusive, enhancing the browsing experience:

Here's a closer look—

The design is very simple yet eye-catching, mainly thanks to the colorful image:

Approximately half of all orders on OddBalls used this code during the time the campaign was running, resulting in roughly £50k in revenue.

Dan Mitchell, the Ecommerce Manager at OddBalls, mentioned that the campaign achieved a 9% open rate, indicating that customers are more inclined to make a purchase when incentivized with a code.

An (unlikely) winner?

Emails and social media are perfect for raising awareness of new products, but also way overcrowded.

As shown by this campaign, the website can be the best platform for generating buzz for an upcoming product launch.

Here's the story: OddBalls was about to introduce a new product: oversized hoodies, a departure from their usual offerings.

They tested two campaigns: a Facebook post and an onsite notification. Both had the option to sign up with an email to receive updates when the product is launched.

Here's the look at the onsite notification:

The campaign was seen by over 20,000 visitors and managed to capture 693 emails:

In percentage terms, these figures correspond to a remarkable click-through rate of 25% and a conversion rate of 3%.

In the end it turned out that the notification collected 4.5 times more emails than the Facebook post, as only 150 signups were made from that source.

Needless to say, the launch of the hoodies was also announced with the notification:

Learn more about onsite notifications:

• Onsite notifications: a beginner's guide

• 10 ideas on how to convert visitors with onsite notifications

Or, you can also try onsite notifications free on your website.