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Wisepops vs OptiMonk: How They Compare

Wisepops and OptiMonk are both popular popup builders that allow you to create a wide variety of campaigns.

However, they have some key differences. Find out more about them here to make an informed decision for your business.

WisepopsOptimonk

Why marketers look for OptiMonk alternatives…

    • “Although it was fun to set up, our conversions haven't increased as significantly as we had thought, compared to our previous popup software.”

      Katya, Capterra
    • “It seems professional, but not according to my experience. Not intuitive, requires so much time to figure it out…

      There is no proper help/faq section, or at least it is somewhere that one cannot find easily.”

      A Shopify App Store review
    • “The analytics could have been more in-depth. 

      There were some metrics that would have been beneficial to our analysis and optimization decisions.”

      Dion, GetApp

And why Wisepops is a great one to try...

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      “Having tried almost all other pop-up apps, Wisepops is by far the easiest to use with the most professional pre-built templates. Integration is really quick and everything just works.”

      Oliver, Shopify
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      “Wisepops helped me in many ways. I increased my conversion rate with marketing messages displayed at the right moment thanks to their targeting options…

      …It integrates very well within my stack (Klaviyo for emails and Postscript for SMS).”

      Adam, Trustpilot
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      “Wisepops is used by our marketing team, to make sure all our efforts are launched without having to wait for the dev team…

      Everything about this tool is great, especially at a relatively low cost for such an impact you can have for your business.”

      Alex, Capterra

Four reasons to choose Wisepops over OptiMonk

  • Onsite notifications
  • More intuitive campaign builder
  • More attractive popup templates
  • Support available in all US time zones
Reason 1

Onsite notifications

Onsite notifications resemble a social media-inspired website feed you can use to engage visitors without interrupting their browsing.

Onsite notifications can help you:

  • Expand your email list through signup forms

  • Accelerate your sales (like OddBalls, which made £50,000)

  • Announce multiple new products in a neat way and drive shoppers to them

  • Promote special offers and deals without overwhelming the homepage

  • Target visitors at various stages of their browsing journey with tailored marketing messages

onsite notifications black ember

Onsite notifications were a significant driver in revenue for the launch of our new product range and we will be making use of the notifications for future product launches.

Dan Mitchell
Ecommerce Manager, OddBalls
Reason 2

More intuitive campaign builder

OptiMonk’s campaign editor is a powerful and feature-rich tool to build popup campaigns.

When you first get into OptiMonk, though, you’ll see that there’s a lot happening in the editor. For example, you’ll get two menus on both sides of your screen, with some more features available on the top and bottom. So, it might be a bit complicated (especially for beginners). 

optimoonk editor

Reviews from some of the OptiMonk users support this:

    • “There are so many configurations possible that you can get a little overwhelmed, and lost in the menus and submenus.”

      Capterra review
    • “Not sure why this app has so many good reviews. Cannot customize discount codes on this app spin the wheel.”

      A Shopify App Store review

Take a look at the review on right once again (the one describing the issue of customizing discount codes).

That review is a good example to show why many users find Optimonk editor non-intuitive. The customization feature itself is available, but finding it is not very obvious.

When you choose the spin-to-win popup template and try to customize each “slice,” clicking them won’t open any customization settings. So, you’ll have to find them yourself.

See below—to open the settings, you need to find and click a red button in the right-hand menu: 

editor

Wisepops’ editor, on the other hand, is more user-friendly

Let’s use the same example. If you want to customize your spin-to-win wheel, all you have to do is click it. That’s it. The settings will appear in the menu, ready for you:

wisepops editor

That’s why Wisepops users find it really easy to use and navigate, without too many actional elements that Optimonk has. As a result, the experience is not so overwhelming, especially for beginners:

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      “A really clean and simple interface for creating elegant on-site experiences + complex segmentation and rules based system.”

      Motive Testing, Shopify App Store
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      "A brilliant dashboard that helps you create any popup you want within an hour or even less, it took me 15 min once I knew the offer that I wanted to show."

      A verified reviewer, Capterra
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      “[Wisepops] is simple enough that someone like me, who doesn't have a super techy background can create engaging popups on my website in minutes. 

      The 60 or so ready-to-use templates are all great, and they're totally customizable..."

      Verified reviewer, Capterra
Reason 3

More attractive popup templates

With OptiMonk, you’ve got a lot of templates to choose from.

Yet, many of them don’t look so impressive. Some even look pretty uninteresting. Not the kind that can easily engage visitors, especially with a modern and cool-looking ecommerce store design.

optimonk templates

The templates in Wisepops, on the other hand, are much more attractive and, I dare to say, stylish!

They’ll give you a lot of inspiration to create your own designs that make the best first impression. Cool-looking templates are more likely to engage visitors and convey your brand’s personality and image.

wisepops templates
Reason 4

Support available in all US time zones

Because OptiMonk is based in Europe, its customer support is available between 9 am and 9 pm Central European Time (CET). This means all US-based users (especially those on the West Coast) won't be able to receive quick assistance.

On the other hand, the customer support team Wisepops spans every US time zone, from the Eastern Time Zone to the Pacific Time Zone. Moreover, our support is also available in multiple languages (English, French and Spanish).

That’s why American clients often mention how good the customer service team is at Wisepops:

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      “Customer service has been superb, and helpful. They even kindly extended my free trial when I was first using the product.”

      James, Capterra
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      “Customer service is very flexible, timely and also very friendly. I have not had a single problem encountered throughout my time working with wisepops. It's all worth it.”

      Sharon, Capterra
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      “The customer service with Wisepops BEFORE purchasing was amazing and far surpassed that of other tools. 

      We had a ton of questions on functionalities and integrations and they took the time to answer every single question in depth and provided follow up clarifications.”

      Sophie, Capterra

Wisepops vs OptiMonk: At-a-glance comparison

Wisepops OptiMonk
Shopify rating 5 stars 4.9 stars
Capterra rating 4.9 stars 4.9 stars
Free trialYesYes
Free trial length14 days14 days
Cheapest plan$49/mo$39/mo
Unlimited campaigns in all plans
Popups
Onsite notifications✖️
Website bars
Embeds (embedded forms)
Exit intent popups on mobile✖️
Gamification popups (spin-to-win wheels)
Revenue tracking
Campaign templates270200+
JS callbacks✖️
Performance analytics
Nonprofit discountAvailable, get in touch to find out moreAvailable, get in touch to find out more
Instagram integrationYes, in onsite notifications✖️
Ecommerce attributes
UTM parameters

Success stories from Wisepops Users

See why online stores and SaaS businesses choose Wisepops and what results they achieve.

The onsite marketing strategy that brings Asphalte 4,000+ leads every month

Learn from Asphalte's Head of Growth, about how to build an exponential growth strategy with Wisepops.

Asphalte featured case study

OddBalls uses onsite notifications to generate £50k

Learn how OddBalls, a leading UK underwear brand, converts website visitors with Wisepops.

Yespark generates 4.7k leads with an onsite campaign combining popups and bars

In this case study, you'll see how a SaaS business uses onsite notifications to promote a new feature.

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