Draft

Yespark generates 4,7k leads with an onsite campaign combining popups and bars

About Yespark

Yespark is a convenient parking service that offers hassle-free and secure parking solutions. It provides subscribers with access to a network of private parking spaces in urban areas, allowing them to find, reserve, and use parking spots easily through a mobile app.

Key results

3,492new leads
captured from first-time visitors
1,245new leads
captured from returning visitors
55.5%CVR
of the short-term parking service promo
9%engagement rate
with the referral program promotion

The challenges

Yespark faced several key challenges as it aimed to grow:

Introducing a brand-new short-term parking rental service
Building a high-quality, engaged email list to nurture leads and drive conversions
Effectively communicating important updates and new offers to both new and returning website visitors without overwhelming them
Standing out in a competitive urban mobility and parking market while maintaining a seamless visitor experience

Yespark's onsite strategy

The winning strategy Yespark used a multi-channel approach with popups, onsite feed, and bars to communicate effectively with both new, returning and subscribed visitors.

1. Promoting the new short-term parking service with onsite feed

To drive awareness of the new short-term rental option, Yespark launched a homepage notification targeting all visitors. When clicked, it directed users to a search page to instantly explore available parking options.

"Our onsite notifications are essential for us, as it’s a new way to communicate with all of our visitors, without being intrusive like it can be with a popup or an email.... It’s also a way to transmit different types of messages and communicate about our brand… ... We also share strategic news or highlight new offers that we've just launched such as the short-term booking.”

Mathilde Granier, CRM Manager, Yespark

2. Capturing leads from first-time visitors with a popup

Yespark ran a welcome popup campaign offering a €15 ($17.4) discount to first-time visitors. The campaign is beautifully customized in terms of design and gives visitors a discount on their monthly rental payment.

3. Engaging returning visitors with a website bar

Instead of the popup (which they have already seen), returning visitors see a bar at the bottom of Yespark’s website. Using a bar was a good decision because bars are non-intrusive + returning visitors are already more or less familiar with the service.

4. Promoting the referral program through subscriber-only notifications

Using UTM parameters, Yespark showed a dedicated referral campaign to logged-in users around France’s Neighbor’s Day. This timely message drove awareness and participation among loyal users.

Results

Lead generation: 4,737 leads generated in total:

3,492 from first-time popup campaign
1,245 from returning visitor bar

Engagement boost:

3,901 visitors saw the short-term rental promotion
464 clicked to learn more about the new service (11.9% CTR)
250+ went the search page (55.3% CVR)

Product awareness:

Referral campaign: 9% full reads, ~2% referrer code use

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Pawel Lawrowski

Pawel is the Head of Growth at Wisepops and an expert in lead generation, popups, ecommerce, and onsite marketing.

With over a decade of experience in digital marketing and ecommerce, he has both build marketing teams from scratch and led strategic business growth projects.

Pawel has worked with countless online businesses on marketing strategies and is now sharing his knowledge. Previously, he was an head of growth at Tidio, where his responsibilities ranged from creating marketing materials to building acquisition channels.

Education

West Pomeranian University of Technology

Certifications