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Last updated Tue Apr 23 2024

How Blume converts 5% desktop and mobile visitors with popups


  • CVR

    Higher-than-average popup CVR: 5%

  • Targeting

    Effective way to engage a specific audience: new visitors

  • Sales

    More awareness of special deals and flash sales

  • Goals

    🎯 Build email & SMS list; 🎯 Convert first-time website visitors; 🎯 Improve results of time-limited website sales

  • Solutions

    ✅ Ran desktop and mobile campaigns with the first-time customer offer ✅ Used visitor segmentation to make onsite popup campaigns for new customers

Brand: Blume

Location: Canada

Industry: Self-care & wellness

Integrations: Shopify, Zapier, Klaviyo, Postscript 

Blume is a wellness brand started by two sisters, Bunny and Taran Ghatrora, to redefine self-care for women. They are on a mission to make self-care easier and healthier by using gentle, environmentally friendly materials in their products.

Their ultimate goal? It’s to “shift the narrative away from perfect skin and towards healthy skin.” They’ve made tremendous progress thanks to their educational projects and the customer-centric business model that focuses on customer empowerment. Today, Blume is one of the top young companies in the self-care market.

blume cover

To support quick growth and continue building the customer base organically, Bunny and Taran use targeted popup campaigns. For that, they’re using Wisepops.

founder of blume brand

“We chose Wisepops because of: a) Simplicity of A/B tests, b) Easy integration with Shopify, Zapier, and Klaviyo, and c) Email and phone number collection in one campaign.”

Bunny Ghatrora, co-founder, Blume

How Blume uses Wisepops

Campaign #1: Building an email and SMS list

Trigger: A few seconds after arriving on the page

Blume offers 20% off the first order to convert new visitors to encourage them to make their first purchase. This campaign was shown on the homepage. 

blume popup campaign example

Best practice:

The popup uses website colors and an image of real products.

Note that the CTA button says “Continue to next step”.

That’s because there’s a second step: signing up for text messages. When visitors enter their email and click to continue, they will switch to this window inviting them to enter their phone number 👇

discount popup blume - sms

This campaign is also running on mobile devices to convert more visitors.

The popup is optimized for small screens and conveys the message effectively. This way, Blume is able to cover more customer touchpoints and get more sales from mobile shoppers.

blume popup mobile

All the leads generated by this campaign were sent to Klaviyo (emails) and Postscript (phone numbers).

Campaign #2: Converting visitors with a BOGO sale

Trigger: A few seconds after arriving on the page

Blume celebrated its birthday recently and used this occasion to host a “buy-two-get-one-three” sale. This campaign replaced the campaign #1 on the homepage for one weekend in June.

bogo popup sale

🏆 Popup contest results
See seven awesome popup campaigns from our first-ever popup contest.

Campaign #3: Converting visitors with a flash sale 

Trigger: A few seconds after arriving on the page

This campaign promoted a flash sale of product bundles. In total, two popup windows were created: one to drive the traffic from the most popular page (the homepage) to the sale page where the second one gave them extra bonus as encouragement to buy.

Here’s the homepage announcement (it drove traffic to this bundles page) 👇

sale popup blume


Here’s the second popup with a 20% discount that encouraged visitors to buy (this one was essentially a version of the campaign #1) 👇

sale discount popup blume

Want to achieve similar results?

How mobile popups can work together with desktop to generate max conversions

A mobile popup form got 600 emails more than the desktop one and generated a CTR of 50.8%: Charlotte BIO case study

Pawel Lawrowski

Pawel is the Head of Growth at Wisepops and an expert in lead generation, popups, ecommerce, and onsite marketing.

With over a decade of experience in digital marketing and ecommerce, he has both build marketing teams from scratch and led strategic business growth projects.

Pawel has worked with countless online businesses on marketing strategies and is now sharing his knowledge. Previously, he was an head of growth at Tidio, where his responsibilities ranged from creating marketing materials to building acquisition channels.


West Pomeranian University of Technology


  • Marketing Strategy (course)

  • Advanced Growth Strategy (course)

  • Retention & Engagement (course)