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Last updated Wed Oct 18 2023

Black Ember Drives 4K+ Visitors to Newly Launched Products

Challenges

  • Make non-intrusive product announcements

  • Increase engagement with new products and arrivals

  • Continuously build the email list

Solutions

  • Announce new products with onsite notifications with links to product pages

  • Convert unregistered visitors with a gift card giveaway

Results

  • 4,019

    Customers visited pages with new products via notifications

  • 4,296

    Customers have seen the free shipping promo in just 14 days

  • 29.4%

    The highest CTR achieved by onsite notifications

Snapshot

  • Website: Black Ember

  • Founded: 2014

  • Industry: Accessories

  • Platform: Shopify

  • Tech stack: Shopify, Klaviyo, Yotpo

Redefining tactical packs for urban lifestyles

Over-engineered backpacks and bags?

That’s Black Ember.

All Black Ember products are made using the BOND-STITCH high-precision construction technology. All textile components are laser-cut for precise assembly, ensuring extremely durable products with a cool minimal aesthetic.

Who loves Black Ember’s products? Urban commuters, adventurers, and professionals who want weatherproof materials, modular designs, and ergonomic features. 

black ember

The minimal aesthetics is something that Black Ember values and applies to their online store as well. If you go to Black Ember and you’ll see an easy-to-use, super-clean website that reflects their brand personality perfectly.

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“Our first priority is to provide our community with a positive, engaging, and easy-to-use UX. We have found Wisepops to perfectly complement the design and functionality of our website.”

Black Ember
Onsite notification product launch2

How Black Ember engages and converts visitors

“Black Ember is a design-driven brand and Wisepops provides a clean, modern, simple (and fun!) experience that aligns with our brand. We also love that it is fairly unobtrusive - it’s there but it's not in-your-face and does not interfere with the brand experience on our homepage.”

Let’s take a look at the campaigns Black Ember uses:

  1. Free shipping promotion

  2. Product launch (Sacoche)

  3. Product launch (Multicam Black)

  4. New arrivals announcement

  5. Gift card giveaway

Here’s a quick view of all these campaigns in action:

onsite notifications black ember

Campaign 1: Free shipping promotion (international)

Goal: Increase average order value

Onsite channels used: onsite notifications

One more way in which Black Ember converts website visitors is complimentary shipping for both U.S. and international orders. 

When an international visitor adds a product to the cart, Wisepops shows an onsite notification that lets them know about the deal:

If the visitor adds enough products to the cart, they will get another notification:

shipping promo

Both campaigns performed well at engaging the shoppers.

In fact, they were seen by 1,715 customers, of whom 468 opened to see more details:

free shipping notification

Since the “Close to the limit” notification was seen by 1,461 customers and 254 unlocked this offer, the overall conversion rate of this project is 17,38%.

17.38%

Conversion rate of the free international shipping campaign

In addition to these two campaigns, Black Ember also had free shipping for U.S.-based customers and a notification to share this info.

This campaign was also a win, scoring over 2,500 views from shoppers. Of those who clicked, almost 40% visited the product page:

campaign

Campaign 2: New product launch (Sacoche bag)

Goal: Increase awareness of a product launch

Onsite channels used: onsite notifications

This onsite notification promoted a recently launched product: the Sacoche tactical pack. As you can see, over 2,300 website visitors opened the notification fully (“clicked” in the image below), which translated into 18.4% CTR.

Of those, 545 (or 23.4%) visited the product page:

Onsite notification product launch 3
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“We use notifications to make important announcements that new & returning visitors may be interested in.”

Black Ember

Campaign 3: New product launch (Multicam Black pack)

Onsite notification product launch

Goal: Increase awareness of a product launch

Onsite channels used: onsite notifications

This was another campaign that aimed to increase visitor engagement of the newly launched product. This time, it was a limited edition Multicam Black pack, which was one of Black Ember’s best-sellers. When the brand released a new version of the pack in CORDURA® latest sustainable fabric), they created a new notification campaign.

The announcement performed well and achieved 29.4% CTR. Of those who read the notification, 2,059 went to the product page (30.2% CVR):

Onsite notification product launch analytics

Impressive.

One reason why Black Ember was able to get so much engagement is that they made a pre-launch onsite notification. In that campaign, they invited visitors to sign up for an email update with the launch announcement:

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“Prior to the new product launch we used the email capture notification to notify visitors to ‘Be The First To Know’ which we integrated with Klaviyo.”

Black Ember

Takeaway:

Black Ember combined two onsite notifications to maximize engagement with product launches. The first campaign contained the email signup form that essentially helped build the waiting list and the second one helped drive traffic to the right page when customers visited the store.

Campaign 4: New arrivals announcement

Onsite notification product launch4

Goal: Increase customer engagement with new products

Onsite channels used: onsite notifications

This campaign had several variations since it was published in February. Initially, it promoted a few new arrivals but recently became a promotion for one specific product: the Kompak pack. The latest version achieved impressive results, driving over 1,400 visitors to the product’s page:

Onsite notification product arrivals

Campaign 5: Gift card giveaway

Goal: Build email list

Onsite channels used: website popups

Besides onsite notifications, Black Ember also converts unregistered website visitors with a gift card giveaway in a popup. 

The campaign is simple yet good-looking, featuring a great product photo (which also reminds visitors about what they can buy if they win):

product giveaway example in a popup

If the visitor signs up, they get this second popup window with more details. There’s a confirmation, the end date of the giveaway, as well as the link to go shopping:

product giveaway idea

Gift card giveaways are one of the most effective ways to collect emails for businesses like Black Ember. Since a lot of the people visiting Black Ember’s website are aware of the quality of the brand’s products, they will gladly sign up to get a chance to win the card.

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"We can say with certainty that we are just touching the very tip of what notifications can do. We look forward to using it in many different ways this year. It really is a very cool tool to use. We really love how clean & easy it is to use for both creators and users!"

Black Ember

How Wisepops can help grow your business

Wisepops is a platform for onsite marketing—e.g. engaging and converting your customers on your website.

With Wisepops, you have four channels at your disposal:

  • Onsite notifications

  • Popups (of all imaginable forms and sizes)

  • Embeds (signup forms you can add anywhere on your website)

  • Bars

Get a free account or get in touch with us:

Need more info or have some questions?

Feel free to get in touch with us. Also, check out how other businesses are using Wisepops to convert visitors and sell more:

Marilou Bertrand

“The campaign generated six times more customers in six hours than we get on a full regular day, which we really did not expect.”

Learn more: Charlotte Bio Case Study

Marilou Bertrand, Director of Digital Marketing, Charlotte Bio

Also, check out how easily you can add onsite notifications to your website:

Pawel Lawrowski

Pawel is the Head of Growth at Wisepops and an expert in lead generation, popups, and onsite marketing.

With over a decade of experience in digital marketing, he has both build marketing teams from scratch and led strategic business growth projects.

Pawel has worked with countless online businesses on marketing strategies and is now sharing his knowledge on the Wisepops blog.

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