7 Brilliant & Cool Popup Campaigns From Our Contest [+Results]

Recently, we hosted the first ever popup design contest in the Wisepops Community.

The contest was a showcase of popup designs made by clever marketers (or should I say Wise marketers?) that generated impressive results.

In this post, we thought we’d share the amazing popup campaigns from the contest to inspire you to try these proven tactics to engage visitors.

What you’ll see:

• Examples of high-performing popups

• Effective onsite marketing examples and ideas

• Expert tips on creating popups

Let’s get started.

Participants

• 4MURS — A campaign converting in-store visitors with QR codes and popups

• Soi Paris — A gamified “egg hunt” campaign that combined multiple popups and formats

• NUOO — An upsell popup with a personalized discount code 

• Municibid — Email capture campaigns that target visitors with personalized offers

• Charlotte BIO — Campaign with a time-limited discount code

• The Humane Society of the United States — A campaign that drives traffic to a donation page

• ChefEquipment — Newsletter subscription & first order discount popup with a gif animation

More about each popup campaign

Let's now see the designs and what went into the creation of these campaigns.

1. 4MURS

Converting in-store visitors into leads with QR codes and popups

Website: 4MURS

Why this is a cool campaign:

• Popup combined the offline and online experience

• Campaign was displayed only to those who scanned the QR code in-store

• Example of how popups and product giveaways work together

• Popup generated both emails and helpful customer data for segmentation

Performance:

How to create similar popup campaign in Wisepops:

To show your campaign to a specific group of visitors (like those who scanned the code in this example): you need to define it in Display Rules > Audience.

Julie used UTM campaign parameter to “Medium - Is equal to - QR_code (that was the campaign name),” to be sure this popup will display only to users who scanned the QR code first.

Learn more about this feature: Target by traffic channel, source or UTM parameters. 

Julie also chose mobile as the only device to display this popup (Display Rules > Display on mobiles). This also makes sense, because not so many people will scan QR code in the furniture store with their laptops:

2. Soi Paris

Egg Hunt Campaign 

This campaign is a fantastic example of how multiple popup campaigns can be used together in a creative way to convert more visitors.

The first popup was placed on Soi Paris’s homepage (basically, it was the announcement of the campaign), saying that there are three “eggs” hidden on the website (in French):

… and—

Here’s how these egg-shaped popups look like:

And—

That’s how visitors would get the discount (this popup window appeared after someone clicked one of the “eggs”):

Website: Soi Paris

Why this is a cool campaign:

• Time-limited offer (campaign ran only during the Easter weekend)

• Amazing design (“the egg design” was made by Eden, Soi Paris’ artistic assistant)

• Extra encouragement for customers to use discount codes: the countdown

• The “egg” campaigns with activated tabs were placed on product pages and visitors had to click on the tabs to view the popup with the discount

• Campaign was promoted on social media, emails, and onsite notifications) to ensure maximum awareness

Performance:

• 233 redeemed discount codes

• Campaign helped generate 42% of Soi Paris’ revenue (month-to-date)

How to create similar popup campaign in Wisepops:

3. NUOO 

Cross-selling popup

Website: NUOO

Why this is a cool campaign:

• Use of a tab (clicking which allowed visitors to launch the popup themselves again)

• The tab is only displayed on the URL of the shampoo bar product page

• The tab only appears after visitors scroll 10% down the page

Performance:

🏆 47% CTR

How to create similar popup campaign in Wisepops:

First, create the main popup with the offer

Then, go to Display Rules > Select URLs > Specify where to display > and add the page where you want to the popup to show in the window that appears:

Now, your campaign will be displayed only on that page—which is perfect for creating marketing offers related to the products on that page.

More about how to use feature: Wisepops page targeting

Next, activate the tab by going to Tab > Activate tab > choose Rectangle and position (bottom left corner):

Finally, customize the tab by using the customization tab above the main popup window in the editor. If you’d like the tab to have a background, use the Background Image toggle button (below the tab position settings).

4. Municibid

Popups that targeting visitors with different product types

The first popup campaign:

And the second popup:

Website: Municibid

Why this is a cool campaign:

• Deal personalization: the popup let visitors subscribe to email alerts when new auctions are in the their state or zip code radius

• Product personalization: Two campaigns that target visitors by two auction types (automotive and heavy equipment)

• Targeting of visitors: Campaigns are shown to visitors coming from specific social media ads to personalize the offers displayed in popups

• Mobile-optimized popups: since most visitors on Municibid come from mobile devices, the campaigns were divided into desktop and mobile versions

Performance:

• The automotive popup: CTR of about 20%. 

• The heavy equipment popup: CTR about 30%

How to create similar popup campaign in Wisepops:

• Choose a mobile-friendly template when creating your campaign (here’s a guide on making mobile popups)

• Add pictures of products related to your offer to popups (on average, popups with images convert 4.96% of visitors while the ones without images convert only 2.85%).

• Make sure to target a specific category of traffic (paid ad visitors, organic visitors from Google, etc.) in Display rules > Audience 👇

5. Charlotte Bio

A campaign with a time-limited promo code

The desktop version:

The mobile version:

Website: Charlotte BIO

Why this is a cool campaign:

• Two separate campaigns (for desktop and mobile)

• Time-limited offer valid for only six hours

• Countdown added to popup to create a sense of urgency

• Visitors could apply the code to their order by clicking the button in the popups

Performance:

🏆 38% click through rate on desktop and 27% on mobile.

📈 Read the full Charlotte Bio case study

How to create similar popup campaign in Wisepops:

• Create two separate campaigns (for desktop and mobile)

• Add a discount code in the thank you window

• Add a countdown section (Block > Countdown) 👇

6. The Humane Society of the United States

Donation campaign that drives traffic to a donation page

Website: The Humane Society of the United States

Why this is a cool campaign:

• Donation popup on a nonprofit website

• Campaign added to the homepage for raising maximum awareness 

• Use of the GIF animation

Performance:

How to create similar popup campaign in Wisepops:

• Add a gif file with animation as a background image

• Drive traffic to the page of your choice (like the donation page in the example) by adding the link to it in the popup’s CTA button (Blocks > Button, see below)

7. ChefEquipment 

Newsletter subscription & first order discount popup

Thank you-window:

Website: ChefEquipment

Why this is a cool campaign:

• Use of an engaging animation

• Popup appeared only after a visitor viewed two pages on the website

• Two major benefits mentioned (the deals and the first-time order discount)

• A small survey to get more information from customers to personalize future marketing offers

Performance:

🏆 This campaign converted 149 customers, reaching a CTR of 7.6%

How to create similar popup campaign in Wisepops:

• Use the lightbox popup effect (Design > Style > Use Overlay)

• Add the survey component to insert the question (Blocks > Survey)

• Use the thank-you window to inform the visitors that they’ll get the code in an email

• Integrate Wisepops and Klaviyo to send the discount in emails (use the guide below)

Keep Learning

Read these guides next:

• Blume customer story [See how an online store converts up to 5% of visitors with popup campaigns]

• Faguo lead generation strategy [A case study of an online store that generates 5,000+ leads every month]

• Popup design teardown session + video [Get tips on designing high-performing campaigns]

• Best seasonal campaign contest results [Check out campaigns made for Black Friday, Cyber Monday, Easter, and other holidays]