The best Sumo alternative for revenue-driven teams
Sumo was rebranded to BDOW! but the outdated templates, slow support, and limited features haven't changed. Wisepops gives you a modern popup platform with AI recommendations, revenue attribution, and 200+ templates.
- 1,500+ brands
- Setup in 5 minutes
- Rated #1 for Popups on Shopify and G2
Why marketing teams outgrow Sumo/BDOW!
Sumo built a loyal following as one of the first free popup tools — especially popular with WordPress users. The 2023 rebrand to BDOW promised a fresh start. But based on recent reviews, the core problems remain.
Outdated design and limited templates
BDOW offers a small selection of templates, and users consistently report difficulty customizing them. You can't easily adjust layouts, buttons, or mobile views.
Wisepops offers 200+ professionally designed, fully customizable templates — all mobile-responsive out of the box.
Slow support and declining quality
Recent WordPress.org reviews mention unresponsive login buttons, incompatibility with the latest WordPress versions, and slow support.
Wisepops offers support across EU and US time zones with responsive, knowledgeable help. No outsourced support, no multi-day wait times.
No AI means no personalization at scale
BDOW! doesn't offer AI-powered product recommendations or cart recovery, so every popup shows the same manually configured offer to every visitor.
With Wisepops, you can improve sales with AI product recommendations and cart recovery in popups.
Pricing comparison: Sumo/BDOW! vs Wisepops
See how the costs compare.
Feature
Sumo / BDOW!
Wisepops
Free plan
Yes, limited to 100 conversions
Free trial with all features
Free trial
N/A
14 days, no credit card, no limits
Starting price
$25/mo
$49/mo
All features in all plans
Yes but there are monthly limits on emails
Yes
Full-feature plan
All plans
All plans
AI product recommendations
❌
All plans
Sumo/BDOW! vs Wisepops: feature comparison
Sumo/BDOW! is a solid starting point, but if you're looking for AI-powered popups, conditional logic, and A/B testing, here's how the two tools compare.
Feature
Sumo / BDOW!
Wisepops
Shopify rating
App not available
4.9
Templates
60+
200+
Revenue attribution
✅
✅
Branching/conditional logic
❌
✅
Zero-party data collection
✅
✅
Onsite feed
❌
✅
AI product recommendations in popups
❌
✅
AI cart recovery popups
❌
✅
A/B testing with control groups
❌
✅
Gamification
❌
✅
"Somebody just bought" notifications
✅
❌
Quiz popups
❌
✅
Web pushes
❌
✅
Embedded forms
✅
✅
Website bars
✅
✅
AI wishlist
❌
✅
Klaviyo integration
✅
✅
Native Shopify targeting
❌
✅
Integrations
30+
100+
Live chat support
✅
✅
Support availability
US times zones
All time zones
Support languages
English
English and French
Where Sumo/ BDOW! wins
Free plan that lets you test basic popups without paying anything
WordPress plugin with a long install base of 30,000+ sites
WooCommerce integration for discount codes
Social proof widgets ("Somebody just bought")
Where Wisepops wins
Not a legacy popup tool but a complete onsite platform — popups plus AI recommendations, onsite feed, web push, embeds
200+ professionally designed templates with responsive drag-and-drop builder
AI product recommendations, onsite feeds, web push, embeds, and CRO experiments
Better support availability
More integrations
The complete onsite engagement platform
Capabilities that set Wisepops apart from every popup tool on the market.
200+ beautiful templates, any goal, live in minutes
Wisepops includes 200+ ready-to-use templates built for every industry. Pick one, customize it to your brand, and launch in minutes.
Every template is fully customizable (colors, fonts, copy, layout) and designed for ecommerce performance.
Manage six products in one dashboard
Replace 3–4 separate tools with one integrated platform including six products:
Popups
Onsite feed
Embedded forms
Web push notifications
CRO experiments platform
AI product recommendations
Boost sales with AI that knows your store
Wisepops connects to your Shopify store to automatically surface the right products at the right moment — bestsellers, trending items, or recently viewed products.
The AI also tracks visitor behavior in real time to identify the perfect moment to re-engage shoppers before they leave.
Prove revenue impact with real experiments
Test campaigns and measure their actual revenue impact using proper control groups — exclude a portion of visitors to establish a true baseline, then track the incremental revenue lift your campaigns generate.
Daily updates with confidence intervals tell you exactly when results are statistically significant.
See exactly how much each popup earns
Every campaign comes with revenue-level analytics, not just views and clicks. You see revenue per visitor, order rate, and shopper behavior data like session duration, repeat visits, and Shopify average order value.
See Wisepops templates in action
Browse templates that make switching from BDOW! easy — with verified conversion rates from real campaigns.
Survey branching popup
Ask visitors what they want to learn or shop for and route them to tailored offers.
Discount Survey
Engage users with a survey that offers a discount as a reward
Email & SMS
Turn new visitors into subscribers and collect their emails + phone numbers
AI-Powered Cart Recovery
Predict cart abandonment before it happens with AI to maximize recovery
Cart Upsell
Offer a perfect add-on right after “Add to cart"
NPS Survey
Get more survey results with an engaging and quick NPS survey
What businesses like yours
are seeing
along with €10M+ in attributed revenue generated with onsite campaigns.
increase in AOV thanks to a personalized shopping experience.
Switching from Sumo/BDOW! is simple
Go live in under 30 minutes — no code changes needed.
Need help? Our team offers free migration support for teams switching from Sumo.
Frequently asked questions
For growing ecommerce brands, yes. Wisepops offers more templates (200+ vs. 60), a better builder, revenue attribution, AI recommendations, and 5 additional product categories BDOW doesn't offer. BDOW has a free plan that Wisepops doesn't — but at the paid level ($49/month vs $49/month), Wisepops provides dramatically more value.
Yes. Wisepops works on WordPress (and any website) via a lightweight JavaScript snippet. Unlike BDOW's WordPress plugin, which has received recent complaints about admin sidebar bloat and compatibility issues, Wisepops installs cleanly without plugin conflicts.
At the Pro level ($49/month), same price point — but Wisepops includes revenue attribution, AI recommendations, onsite feeds, web push, embeds, and experiments. BDOW Pro gives you A/B testing and advanced targeting. The value gap is significant.
Wisepops is built specifically for ecommerce, while Sumo is a general-purpose lead capture tool that hasn't kept pace with what online stores actually need. Wisepops offers native Shopify integration, revenue-level analytics, AI-powered product recommendations, and control group testing — features Sumo simply doesn't have.
Wisepops has invested heavily in AI across the platform — from smart product recommendations that pull live Shopify data (bestsellers, trending items, recently viewed) to AI-driven cart recovery that identifies the right moment to re-engage a visitor before they leave. Sumo offers no comparable AI functionality. Its toolset remains focused on basic email capture and social sharing, with targeting options that haven't meaningfully evolved in years. If AI-powered personalization and revenue optimization matter to your store, Wisepops is the more capable choice.
No — but Wisepops offers a 14-day free trial with no credit card required and full access to all features.
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in minutes
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