How Tikamoon Generated €10M+ in Attributed Revenue with Multi-Format On-Site Campaigns

The challenges

Tikamoon, a leading French furniture and home decor retailer, faced a common e-commerce challenge: how to grow their newsletter subscriber base, drive revenue during key promotional periods, and maximize the value of their website traffic—without increasing acquisition costs.

With premium products and a design-conscious customer base, they needed an on-site engagement solution that would feel native to their brand while delivering measurable business results across their European markets.

The Solutions

Tikamoon deployed Wisepops using a sophisticated multi-format strategy to reach visitors at different stages of their journey:

Popups

High-impact overlays for major promotions including VIP Sales, Black Friday, and €20 off first purchase incentives

Onsite notifications

Persistent notification feed displaying multiple offers simultaneously: discount codes, sale countdowns, and newsletter incentives.

Embedded forms

Seamless in-page newsletter signups integrated directly into their site design for frictionless email capture

Key campaign strategies

• Newsletter growth campaigns with €20 off orders over €200 as the primary incentive

• VIP early access programs rewarding subscribers with exclusive pre-sale access to major events

• Seasonal promotions with up to 60% off, leveraging urgency messaging and countdown timers

• Geographic targeting for local workshop events in cities like Marseille and Lyon using postal code rules

• Continuous A/B testing of creative approaches to optimize performance

The results:

Tikamoon's Wisepops implementation delivered exceptional results across all key performance indicators:

Strategic impact:

These click-triggered popups transformed customer support from reactive to proactive, reducing ticket volume while improving customer satisfaction and retention.

Return on Investment

€10.1M in directly attributed revenue and 139,857 email addresses collected represent a substantial owned audience asset for future marketing campaigns.

Key success factors

Multi-format strategy

Combining popups for high-impact moments, the onsite notification feed for persistent awareness, and embedded forms for seamless integration ensures they reach every visitor type at the right moment.

Smart targeting & segmentation

Sophisticated rules ensure the right message reaches the right visitor: behavioral triggers based on page views, audience segmentation using custom properties (e.g., subscriber status), frequency capping, and strategic page exclusions to protect key conversion paths like VIP landing pages and thank-you pages.

Strategic Timing

Campaigns carefully aligned to their promotional calendar maximize relevance during key commercial periods like Black Friday, seasonal sales, and VIP events.

Geographic Personalization

Postal code targeting delivers locally relevant content like workshop invitations, driving offline engagement from online touchpoints.

Continuous optimization

A/B testing different creative approaches and messaging drives ongoing performance improvements throughout the year.

Seamless integration

Connected to Emarsys for real-time email list synchronization, enabling immediate follow-up with new subscribers.

Data-driven decisions

Comprehensive analytics with breakdowns by campaign, page, country, and device enable the team to identify top performers and optimize in real-time. Clear attribution tracking ties every conversion back to specific campaigns.

Conclusion

Tikamoon's success demonstrates the transformative power of a well-executed multi-format on-site engagement strategy. By strategically deploying popups for high-impact conversions, notification feeds for persistent brand awareness, and embedded forms for frictionless email capture, they've built a sophisticated program that drives newsletter growth, promotional awareness, and revenue—all while maintaining their premium brand aesthetic.

The results speak for themselves: €10.1 million in attributed revenue, nearly 140,000 new email subscribers. For e-commerce brands looking to maximize the value of their existing traffic, Tikamoon's approach offers a proven blueprint for success.