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Last updated Wed Jul 16 2025

How carVertical Achieved 19% CTR and Built a 574K Email List

By Pawel Lawrowski

About carVertical

carVertical is a comprehensive vehicle history platform that provides detailed car reports across European markets. Their platform serves car buyers, dealers, and automotive professionals who need reliable vehicle history information before making purchasing decisions.

Key results (May 2024—May 2025)

  • 574Knew email leads

    captured with 6.5% signup rate

  • 81.2Mpageviews

    and 23.1M sessions driven by onsite campaigns

  • 32% click-through rate

    on high-intent landing pages (pricing, services)

  • 19% overall CTR

    rate across all campaigns (1.8M clicks from 9.6M displays)

The Challenges

carVertical needed to convert high-volume website traffic (81.2M pageviews) into engaged users across multiple European markets while managing the complexity of a single-page application. Key challenges included:

  • Low visitor engagement: Many potential customers left without signing up

  • Geographic complexity: Needed localized messaging across European countries

  • Technical integration: Required seamless integration with single-page application

  • Mobile optimization: Growing mobile traffic needed optimized mobile experiences

  • Scale management: Converting massive traffic into meaningful email subscribers

  • Localization management: Manual effort required for managing popups across multiple markets

The Winning Strategy

1. Multi-market European success

carVertical's geo-targeting strategy delivered exceptional results across diverse European markets, with several countries achieving CTRs above 25%. Their localized approach ensures messaging resonates with cultural preferences and local automotive buying behaviors.

2. Strategic A/B Testing optimization

A/B testing became a game-changer for carVertical, allowing them to optimize popup timing, design, and messaging efficiently. The "10 Off - RO - Mobile - Adjusted text" campaign achieved 38.9% CTR through systematic testing of button arrangements, text variations, and design elements.

3. Strategic page-level targeting

Analytics reveal sophisticated targeting across key user journey points:

  • Landing/Features pages: 32% CTR (highest engagement)

  • Precheck/Pricing pages: 18.9-27.8% CTR (capturing high-intent users)

  • Product pages: 13.5% CTR (converting familiar users)

4. Mobile-first optimization

With 7.6M mobile displays generating 1.4M clicks (17.9% CTR), carVertical ensures every campaign works flawlessly on mobile devices where car buyers frequently research vehicles.

5. Precise Control and Flexibility

Wisepops provided the flexibility and control carVertical needed for their single-page application, offering precise control over when and where popups are shown across different markets and user segments.

Key Learnings

  • A/B Testing drives efficiency: Systematic testing of popup timing, design, and messaging allows for efficient campaign optimization and significant performance improvements.

  • Localization drives performance: Geo-targeted, culturally relevant messaging significantly outperforms generic campaigns across European markets.

  • Mobile is critical: In automotive, mobile optimization is essential as users frequently check vehicle histories while physically inspecting cars.

"Wisepops has played a key role in helping us scale our business — not only across Europe but globally. The platform gives us the flexibility and control we need, and their professional support has been exceptional every step of the way."

— Eglė, carVertical

Results

carVertical's partnership with Wisepops demonstrates the power of strategic popup optimization with technical excellence:

  • Sustained Performance: 19% overall CTR maintained across 9.6M displays

  • Massive Email Growth: Built 574K subscriber list with 6.5% signup rates

  • Mobile Excellence: 17.9% mobile CTR proving optimization success

  • Multi-Market Success: Effective campaigns across 10+ European countries

  • Global Scalability: Platform ready to support continued international expansion

Results based on Wisepops analytics data from May 2024 - May 2025.

What's Next

  • Expanding web push and onsite notifications for re-engagement

  • Testing new promotional offers and discount structures

  • Scaling successful formats to additional global markets

  • Implementing advanced personalization based on user behavior

Pawel Lawrowski

Pawel is the Head of Growth at Wisepops and an expert in lead generation, popups, ecommerce, and onsite marketing.

With over a decade of experience in digital marketing and ecommerce, he has both build marketing teams from scratch and led strategic business growth projects.

Pawel has worked with countless online businesses on marketing strategies and is now sharing his knowledge. Previously, he was an head of growth at Tidio, where his responsibilities ranged from creating marketing materials to building acquisition channels.

Education

West Pomeranian University of Technology

Certifications

  • Marketing Strategy (course)

  • Advanced Growth Strategy (course)

  • Retention & Engagement (course)

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