How espaceplaisir Achieved 11.2% Revenue Attribution with Contextual Onsite Marketing

About espaceplaisir

espaceplaisir is a leading French intimate wellness retailer, offering a curated selection of pleasure products, sextoys, and wellness accessories. With a focus on education, inclusivity, and customer empowerment, the brand creates a welcoming digital shopping experience that combines product expertise with sophisticated onsite engagement.

The challenges 

The intimate wellness industry requires a unique approach to ecommerce: creating a comfortable, informative shopping environment while driving conversion through relevant, timely engagement.

Key challenges:

• Create contextual experiences that match customer intent and browsing behavior

• Support high-frequency seasonal campaigns (Black Friday, French Days, special events)

• Deliver location-specific offers and experiences across the website

• Engage customers without overwhelming them in a sensitive product category

• Collect actionable feedback to improve the shopping experience

• Balance promotional messaging with educational content

• Maintain brand trust while maximizing conversion opportunities

The solution: A sophisticated, context-driven engagement strategy 

espaceplaisir deployed a strategic approach combining high-impact overlays and persistent feed messaging to create relevant, timely experiences.

Overlays (popups & bars)

Flash sales with countdown urgency

Product-specific campaigns featuring real-time countdown timers to drive immediate action on priority items, creating FOMO while maintaining brand sophistication.

Geo-targeted event promotions

City-specific campaigns (Bordeaux, Lille) promoting exclusive in-store experiences with QR codes for easy registration—connecting digital traffic to physical retail events and building local community engagement.

Seasonal promotional campaigns

Coordinated campaigns for Black Friday, French Days, and holiday seasons (advent calendar offers) aligned with key retail moments. These campaigns use both popups for high visibility and top bars for persistent awareness across the site.

Customer satisfaction surveys

Simple emoji-based feedback collection to continuously optimize the shopping experience and gather actionable customer insights.

Notification feed 

Persistent, non-intrusive engagement was used to deliver timely offers without disrupting the shopping flow.

Here's a close look:

The feed enables multi-message visibility with stacked notifications, allowing customers to browse multiple offers (seasonal promotions, progressive discounts, free gifts) while maintaining a seamless shopping experience—particularly effective for mobile audiences.

Onsite personalization framework

Page-specific targeting

Campaign delivery adapted to browsing context—category pages, product pages, and checkout flow receive different messaging.

Geo-targeting

Location-based experiences for city-specific events and regional campaign customization.

Seasonal calendar alignment

Coordinated campaigns for Black Friday, French Days, holiday seasons, and special launches.

Behavior-based triggers

New visitor incentives, exit-intent engagement, and time-based interactions.

Multi-format coordination

Strategic use of top bars (awareness), popups (high-intent moments), notification feed (persistent engagement), and surveys (optimization).

The bottom line

espaceplaisir demonstrates that even in sensitive product categories, sophisticated onsite marketing can drive significant performance while maintaining brand trust and customer comfort.

Through intelligent page targeting, geo-specific campaigns, and a multi-format engagement strategy, the brand achieved 11.2% revenue attribution while creating a shopping experience that feels personalized, timely, and respectful.

A data-driven approach that proves contextual relevance drives both conversion and customer satisfaction.