How Marketing Flow Achieved 40% Community Growth with Strategic Onsite Campaigns
About Marketing Flow
Marketing Flow is a French growth marketing community and educational platform for impact-driven businesses. Co-founded by Pierre and Mégane, they make professional growth marketing accessible through practical tutorials, community support, and online workshops.
Tech Stack: Webflow, ActiveCampaign, Circle.so, Crisp, and Wisepops
Key results (June 2024 - June 2025)
40%community growth year-over-year thanks to onsite campaigns
7xincrease in live event attendance (from 5-10 to 35-40 participants)
90%demo show-up rate with 10% conversion rate
93%active members with 65% annual renewal rate
The Challenges
As a bootstrapped platform in the competitive French marketing education space, Marketing Flow needed to:
Build trust and showcase community value at scale
Coordinate multiple touchpoints from free content to paid membership
Make their vibrant community visible to newcomers
Focus on quality engagement over vanity metrics
The Winning Strategy
1. Build trust through community-led content
Marketing Flow showcases real members and founders from the first seconds on site:
Side popups featuring Pierre & Mégane (the co-founders) with personal messaging
Community photos and testimonials
Conversational and easy-to-understand copy
2. Promoting live events strategically
Live event attendance grew 7x through coordinated campaigns:
Top bars on member pages for workshops and community lives
Event reminders across multiple touchpoints
Combined with dedicated email sequences (Active Campaign)
3. Driving engagement with stage-specific campaigns
Different campaigns guide visitors through each stage:
Awareness: Educational resources like "Le Guide du Marketing Responsable"
Consideration: Weekly demo invitations (90% show-up rate)
Decision: Time-sensitive offers and bootcamp promotions
Retention: Member-only event notifications
4. Making onsite messaging part of every process
After four years, Wisepops is embedded in standard operations:
Every announcement includes desktop and mobile popup campaigns
New freebies, pricing updates, and events automatically promoted
Consistent messaging across website and learning platform
Key takeaways
Quality over quantity: 6-month nurturing journey proves patience pays off
Responsible marketing: Thoughtful targeting aligns with their values-driven audience
Consistency wins: Messages reinforced across all channels drive results
Community impact: Showcasing real members builds trust faster than any sales copy
Results
Results based on Wisepops analytics from June 2024 - June 2025
Community building:
93% of members actively engaged
81% of content created by members (not admins)
six-month average journey from first visit to membership
Business impact:
40% year-over-year growth
65% renewal rate showing strong retention
LinkedIn bootcamp campaigns drove highest conversions
Next steps: Implementing Wisepops on Circle.so for internal communications and launching new co-created content with their community.
"We have been using Wisepops for four years now and recommend it 100%. Thanks to it, we've been able to showcase the energy of our community from the very first seconds on our site. The result: higher engagement, better conversions, and most importantly, stronger relationships with our members."
"Wisepops is now part of our daily processes. Our objective is to make sure users see the information at every step of their journey, which is the best way to increase conversions."
— Pierre & Mégane, Co-founders
Pawel Lawrowski
Pawel is the Head of Growth at Wisepops and an expert in lead generation, popups, ecommerce, and onsite marketing.
With over a decade of experience in digital marketing and ecommerce, he has both build marketing teams from scratch and led strategic business growth projects.
Pawel has worked with countless online businesses on marketing strategies and is now sharing his knowledge. Previously, he was an head of growth at Tidio, where his responsibilities ranged from creating marketing materials to building acquisition channels.
Education
West Pomeranian University of Technology
Certifications
Marketing Strategy (course)
Advanced Growth Strategy (course)
Retention & Engagement (course)