OverstockArt.com Doubles Sales YoY Thanks to 1,000+ New Monthly Leads
About OverstockArt.com
Founded in 2002, OverstockArt.com is one of the first online galleries to offer hand-painted reproductions of masterpieces by Van Gogh, Klimt, Monet, and more. What started as a small, home-based business has grown into a global art brand with over 120,000 customers, 10,000 paintings in inventory, and 400,000 wall decor combinations.
Key results
1K+new email leads generated monthly with popups on average
3.8K+new email leads the highest number generated within one month
54.5%highest popup CTR achieved with desktop and mobile campaigns
10.4%average popup CTR achieved by a mobile campaign
The challenges
The challenges OverstockArt.com faced were:
Capture emails from high-intent website visitors before they left the site (both desktop and mobile)
Convert mobile visitors who browse but don’t immediately purchase
Automate lead nurturing through Sailthru and HubSpot integrations
"We needed a tool to entice customers to leave their emails so we can at least achieve a 'mini' conversion and spark a conversation until they make the ultimate decision and decide to buy."
Amitai Sasson, VP of ecommerce, overstockart.com
The onsite strategy
The team at OverstockArt.com launched three types of popup campaigns using Wisepops, tailored to different audiences and points in the customer journey.
1. Converting desktop traffic with an exit campaign
overstockArt.com created an exit intent popup displayed to visitors who viewed at least three pages on the website. The campaign offered a $100 coupon on a $200+ purchase in exchange for their email. This simple but high-value incentive helped turn window shoppers into paying customers.
"In a short amount of time, we were able to gather thousands of new customers with popups. Eventually, we have more than doubled out active email list."
Amitai Sasson, VP of ecommerce, overstockart.com
2. Converting mobile traffic with a dedicated campaign
The same $100 coupon was adapted into a mobile-friendly popup. Displayed right before a visitor left the site, it helped recapture attention and convert traffic that would otherwise bounce. This campaign alone has generated 10,731 leads with a total CTR of 10.4%.
3. Getting more newsletter subscribers from the blog
OverstockArt.com publishes blog content to connect with more art fans. To convert that traffic, the company uses desktop and mobile newsletter signup campaigns. Instead of offering discounts, the value was art-related content—perfect for a brand building a community of art enthusiasts.
"I know a lot of people are worried about popups and customer experience and I agree. But if you do popups right then you can have them done tastefully, and you will reap the rewards."
Amitai Sasson, VP of ecommerce, overstockart.com
Results
Revenue & engagement impact:
Sales doubled year over year since launching popup campaigns
3,800+ new leads generated in peak month
10.4% to 54.5% CTR across different popup types
Email list growth:
Consistent flow of 1,000+ new leads each month
Segmented and synced automatically via Sailthru and HubSpot
Visitor experience:
Popups match the visual brand and do not disrupt the shopping flow
Campaigns are fast to set up and test, without developer help
"Our growing email list has enabled us to be much more successful, as we continue to see great numbers in sales generated from our email marketing."
Amitai Sasson, VP of ecommerce, overstockart.com
Pawel Lawrowski
Pawel is the Head of Growth at Wisepops and an expert in lead generation, popups, ecommerce, and onsite marketing.
With over a decade of experience in digital marketing and ecommerce, he has both build marketing teams from scratch and led strategic business growth projects.
Pawel has worked with countless online businesses on marketing strategies and is now sharing his knowledge. Previously, he was an head of growth at Tidio, where his responsibilities ranged from creating marketing materials to building acquisition channels.
Education
West Pomeranian University of Technology
Certifications
Marketing Strategy (course)
Advanced Growth Strategy (course)
Retention & Engagement (course)
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