Draft

Quandoo grows its email list 20% faster

About Quandoo

Quandoo is a restaurant reservation and management platform that connects diners with 17,000+ restaurants in 12 countries and helps them make online reservations. The platform serves as a bridge between diners looking for a place to eat and restaurants seeking to fill their tables.

Key results

20%more subscribers
collected compared to a usual month
Moreconversions observed
the next month among those who viewed a discount code

The challenge

Quandoo wanted to use the December traffic spike to build its email list and encourage diners to return after the holidays.

The goal was to:

Accelerate lead generation in multiple markets
Increase customer retention through loyalty incentives

Quandoo's onsite campaigns

“In December, Quandoo typically experiences an increase in visitors on both the portal and the app. Users tend to make more reservations to meet with friends and colleagues before Christmas. We wanted to treat them and also motivate them to make reservations one more time in January.”

Quandoo team

When clients made a table reservation on Quandoo (both on desktop and mobile), they saw a non-intrusive banner (which was an embedded form, or an embed), which promoted the offer:

Next—

After a client made a booking, they would get this spin-to-win campaign on the checkout page, asking them to provide their email in exchange for extra loyalty points:

Of course—

Those who booked a table on mobile got the same message after the checkout:

Note:

Visitors could get different amounts of points (250, 325, and 450), and every participant won, as the wheel had no “0 points” or any other losing options.

Quandoo created customized versions of this campaign for the Quandoo website operating in different countries, including Australia, Austria, and Singapore.

Campaign results

Quandoo successfully achieved both goals:

20% more newsletter subscribers compared to usual months

And—

Many clients who claimed bonus points through the spin-to-win wheel campaign also returned to Quandoo shortly and made more reservations.

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Pawel Lawrowski

Pawel is the Head of Growth at Wisepops and an expert in lead generation, popups, ecommerce, and onsite marketing.

With over a decade of experience in digital marketing and ecommerce, he has both build marketing teams from scratch and led strategic business growth projects.

Pawel has worked with countless online businesses on marketing strategies and is now sharing his knowledge. Previously, he was an head of growth at Tidio, where his responsibilities ranged from creating marketing materials to building acquisition channels.

Education

West Pomeranian University of Technology

Certifications