Draft

How Springly Increased Content Engagement and Email List Building by 50%

About Springly

Springly is an all-in-one nonprofit software (CRM, accounting, website creation, and more) for nonprofits, associations, and other professional organizations. The platform offers a wide range of features to manage memberships, donations, events, and communications effectively.

Key results

50%more email leads
captured when Wisepops campaigns are used
138high-quality leads
generated in one newsletter campaign run
5.8% CTR achieved
from one ebook promotion campaign

The challenges

Springly needed to find a scalable way to:

Grow a high-quality email list to feed their content-driven lead generation engine
Direct traffic to content landing pages without disrupting the user experience
Maintain performance across campaigns without relying on external lead sources

“We chose Wisepops because it’s really easy to use, the customer support is fantastic (we get quick and helpful answers every time!) and because of the integrations (Zapier and Hubspot, especially).

Patricia Seidel, Growth Manager, Springly

The onsite strategy

Lead generation through content is the main use case for Wisepops at Springly, says Patricia. Since content is the #1 lead acquisition channel, the company’s website is the place where she uses various popup campaigns to drive traffic to the newsletter signup page.

1. Promoting a high-value ebook with a targeted popup

This good-looking campaign promoted an expertly crafted ebook that Springly made in cooperation with The Charity CFO (a nonprofit accounting & bookkeeping service). Since accounting is a common challenge for nonprofits, this ebook is an excellent resource for them.

This campaign guided visitors to a purpose-built landing page, describing the ebook's profound value proposition in more detail:

2. Driving newsletter subscriptions with a blog-targeted popup

To grow their “Spring into step” newsletter (a lead acquisition channel for the company), Springly used a popup on their blog that directed users to a signup page.

Instead of a form, the button took visitors to a page where they could enter additional details, including their organization’s name.

“We noticed that our email list building performance drops by 50% when we don’t use Wisepops campaigns. Using Wisepops has been very important for our growth in the U.S., as it remains our most effective tool for building a customer base.”

Patricia Seidel, Growth Manager, Springly

3. Sharing product updates using the feed

To keep existing users informed and engaged, Springly also uses the onsite feed to announce new product features and improvements. This allows them to communicate directly with users at the right moment—when they're actively using the site—without relying on email.

Results

Email list growth:

138 leads from one newsletter popup campaign
50% more leads captured when Wisepops campaigns are running
Valuable first-party data collected through content-focused campaigns

Engagement impact:

5.8% CTR on the ebook campaign
Over 2,000 clicks driven to a gated content landing page
2.8% CTR on newsletter popup despite limited display periods

Conversion support:

Strategic use of popups helped sustain Springly’s most important acquisition channel
Campaigns personalized for content type and visitor intent
Clear path from blog engagement to lead generation

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Pawel Lawrowski

Pawel is the Head of Growth at Wisepops and an expert in lead generation, popups, ecommerce, and onsite marketing.

With over a decade of experience in digital marketing and ecommerce, he has both build marketing teams from scratch and led strategic business growth projects.

Pawel has worked with countless online businesses on marketing strategies and is now sharing his knowledge. Previously, he was an head of growth at Tidio, where his responsibilities ranged from creating marketing materials to building acquisition channels.

Education

West Pomeranian University of Technology

Certifications