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How Sud Express Achieved 8% CTR with Smart Onsite Marketing

10/9/2025

About Sud Express

Sud Express is a French fashion brand known for its chic, feminine, and effortless style, offering a wide range of clothing and accessories that blend Parisian elegance with everyday comfort. With a focus on timeless silhouettes, delicate details, and high-quality fabrics, Sud Express appeals to modern women seeking versatile pieces that transition seamlessly from day to night. The brand has built a reputation for creating refined yet accessible collections that embody understated sophistication and contemporary French charm.

Company size

Industry

Use cases

Features used

Midsize

Fashion & apparel

  • Improve email capture

  • Cart recovery with exit-intent campaigns

  • Promote collection and product launches

  • Product discovery with collection and recently viewed reminders

  • Non-intrusive visitor engagement to protect premium brand positioning

  • AI product recommendations

  • Popup builder

  • Onsite feed

  • A/B testing (Experiments platform)

Key results

32.4%
reach
of total website visitors
8.6%
combined CTR
across popups and feed notifications
402
attributed conversions
over 3 months
6-7%
revenue share
from onsite marketing campaigns

The challenges

Fashion retailers face a challenge: drive conversions without disrupting the browsing experience that luxury customers expect.

Key pain points:

  • High cart abandonment rates in fashion ecommerce industry

  • Extended browsing periods needed for emotional purchases

  • Mobile-first shoppers (65% of traffic) needing seamless experience

  • Brand positioning sensitivity: aggressive popups or discounts damage premium image

  • Product discovery problem: Customers can't find items they'd love across hundreds of SKUs

The solution

Multi-channel onsite strategy

Onsite feed (primary strategy)

  • Persistent corner engagement maintaining browsing flow

  • Recently viewed reminders without interruption

  • Cross-collection discovery driving 45 attributed conversions

  • Performance: 14.2% average CTR with individual campaigns reaching 17.2%

Smart popup campaigns (supporting strategy)

  • Collection launches with elegant overlays

  • Exit-intent cart recovery sequences

  • Brand-aligned email capture forms

Performance: 4.2% average CTR focused on high-intent moments

Advanced visitor targeting

  • Behavioral triggers (exit-intent, browse time, product interest)

  • Smart product matching to individual browsing patterns in real-time

  • Geographic targeting 

  • Device-specific campaigns

  • Cross-selling intelligence promoting complementary items naturally

Results

  • 32.4% reach of total website visitors

  • 8.6% combined CTR across popups and notifications 

  • 402 attributed conversions over 3 months

  • 6-7% revenue share from onsite marketing campaigns

Results based on Wisepops analytics with 1-day post-click attribution over a 3-month period.

With Wisepops, we’ve been able to preserve our brand’s sophisticated aesthetic while boosting conversions. The notification feeds integrate seamlessly: visible when needed, but never intrusive. The platform is easy to use, and incredibly powerful. It allows us to be fully autonomous in our day-to-day actions while benefiting from excellent support to build a true strategy. The integration with our site was smooth and intuitive, making it one of the richest and easiest onsite marketing solutions to deploy.

Marie Millet

Ecommerce manager, Sud Express

The Bottom Line

Sud Express proves fashion retailers don't need to choose between conversion optimization and brand experience.

Smart onsite marketing delivers exceptional ROI (650% average) while maintaining the sophisticated customer journey that premium brands require.

Key Takeaway: Non-intrusive engagement consistently outperforms aggressive popup strategies, especially for brands where customer experience directly impacts brand value.

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