20 Push Notification Examples [2024]

This collection of push notification examples will show you how to use this channel to improve customer engagement and marketing results.

We'll review examples from ecommerce and service businesses.

In this post:

• Types of web push notifications

• Examples of push notifications

Types of web push notifications

Here are some common types of push notifications commonly used by online businesses.

Transactional

These are essential notifications triggered by a user's interaction with your website or app. They contain the information users expect, enhancing the overall customer experience.

Examples:

• Order confirmations

• Shipping notifications

• Password reset alerts

• Abandoned cart reminders

Promotional

Promotional notifications are designed to drive sales and increase visitor engagement by highlighting special offers, discounts, or new product launches. They create a sense of urgency, often prompting immediate action.

Examples:

• New product launches

• Flash sales announcements

• Limited-time offers

• New product availability alerts

Engagement

These notifications aim to increase user interaction by encouraging users to explore your content or participate in activities on your platform.

Examples:

• Reminders to complete a customer profile setup

• Links to product quizzes

• Invitations to join a webinar or other live events

• Suggestions for new blog posts or YouTube videos

Push notification examples

Let's explore 20 examples of push notifications that showcase how businesses connect with their subscribers.

Welcome message

This example of push notification is not only a warm greeting but also an invitation to explore what your business has to offer. Pura Vida Bracelets, one of the most successful Shopify stores, sends this web push notification to engage newly subscribed customers:

📘 Convert more of your new visitors:

How to create a welcome message for customers [+examples]

Order confirmation

Sending an order confirmation via a push notification is an easy way to update and share the tracking page with customers. This is an excellent example of a transactional web push notification based on the user's action.

Order shipping notification

An order shipping notification informs customers when their package is on its way. This type of push notification typically includes tracking information and the link to the shipping service, helping to enhance the overall shopping experience:

Special limited-time promo

Push notifications are perfect for raising awareness of limited-time offers because they are delivered to customers' browsers almost immediately. This message from Beau Domaine is a good example of such a push notification, with its concise copy that packs all the needed info:

📘 Explore 20+ ways to promote sales: Examples of sales promotions

Abandoned cart reminder

By sending a gentle reminder, you can re-engage potential customers and encourage them to return to their shopping cart in one click. This is what Pura Vida does here—this push notification sample includes a reminder, along with the name and the photo of the product:

📘 More ways to prevent abandoned carts: Abandoned cart popup examples

Flash sale alert

By informing users about a flash sale through push notifications, you can drive immediate traffic and boost ecommerce sales. This example push notification gets to the point quickly with to-the-point messaging and a sale deadline:

📘 Read more: Flash sale examples and promo ideas

Seasonal sale

This example of a push notification from OddBalls, one of the UK's leading underwear brands, shares a message about a summer sale that is due to end soon. The push notification also includes a colorful image along with emojis to grab the user's attention:

Special offer for new customers

If you're looking for examples of good push notifications for subscription businesses, this one might be interesting. Beau Domaine shares a discount code to give new customers a 7-day trial of a product, which they can later get on a regular basis with an auto-refill subscription:

✏ More: 20 discount and coupon code ideas and examples

💡 An insight into Beau Domaine's strategy:

The brand uses push notifications as a channel to promote the special offer outside the website. On the website, those channels include homepage banners and onsite notifications.

The onsite notifications appear as a menu in the website's header:

Here's the message with the offer we've seen in the push notification example above, but in the onsite notification format:

📔 Learn more:

Onsite notifications vs push notifications: how to use both

New product launch

Announcing a new product launch through push notifications is an excellent way to generate excitement and attract visitors right away. Include a captivating image of the product along with a link to explore the full collection to engage more customers:

📘 Increase engagement with new products: Effective strategies to promote new products

Limited-time discount

A well-timed push notification about a limited-time discount can create a sense of urgency that compels users to go to your ecommerce website. This push notification example below effectively combines clear messaging and a strong call to action to encourage immediate engagement:

📘 See how others use this tactic: Limited-time offer examples

Back-in-stock notification

This example of a promotional push notification invites customers to revisit your site and complete a purchase, taking advantage of their demonstrated interest. For example, if a popular item is restocked, sending a push notification that highlights the item with a direct link to purchase (like this one below) can boost conversion rates:

Re-engagement campaign

The goal of this campaign is to encourage customers who were recently browsing the website to come back. Here's an example of such a push notification from Luna Nella with a simple, non-pushy reminder to browse some more products:

📘 Also, check out:

• 10+ ways to increase website conversion rate

• Examples of re-engagement emails

Giveaway announcement

A well-crafted giveaway announcement push notification can incentivize customers to engage with your website. Such a push notification example not only informs customers about the giveaway but also prompts them to take action immediately, thus enhancing engagement:

If you'd like to try a giveaway:

• pick one of these 10 giveaway ideas

• learn from a project that gets 5,000+ leads monthly: Faguo giveaway case study

Survey invitation

If you use surveys from time to time, you can use pushes to get more feedback from customers. Such push notifications can make it easy for customers to participate by sharing the direct link to the survey page:

💡 If you'd like to share surveys on your website:

• What is a survey popup?

• Examples of popup surveys

• How to make a website survey

Referral program promotion

Promoting a referral program through push notifications can effectively leverage your existing customer base to attract new clients. An engaging push notification might highlight the rewards for both parties, such as discounts or exclusive offers, like this example:

Product review request

A well-timed push notification, such as the example below, invites customers to share their experiences, providing a direct link to the review page. By doing so, not only do you collect valuable customer feedback, but you also foster a sense of community among your customers:

📝 Related: How to get website feedback [+tools]

Weather update

Weather services often use push notifications to share urgent messages and forecasts. This push notification example, for instance, keeps the user informed by giving a weekly weather update specific to their location. It also includes details such as temperature range:

Seasonal promotion

Service businesses also use push notifications to give subscribers information about seasonal promotions. In this example, a travel agency encourages its audience to check out the latest summer offers and popular destinations:

Webinar reminder

Push notifications can also be used to promote and remind customers about upcoming webinars or other online events. This example below includes the time, and topic of the webinar, along with a link to the registration page:

Birthday offer

Birthday offers are popular among customers—a whopping 83% of welcome emails are opened, for example. A push notification with a birthday offer is also a personal and effective way to engage customers.

This type of notification not only acknowledges the special occasion but also gives a unique discount to make a purchase:

Summary

Effective push notifications are more than just reminders—they are powerful tools that can foster stronger connections between your brand and your audience. By understanding the different types of notifications and drawing inspiration from these examples, you can craft messages that drive meaningful engagement.