40+ Best Shopify Stores 2025 [+Revenue Data]

Shopify stores are more than just websites.

They reflect months or sometimes years of incredible effort—and their successful founders got inspiration and tips from somewhere.

You’ll get your inspiration here, in this post. 

Below, you'll find stunning, unique, successful and simply the coolest Shopify stores in 2025 to ignite your creative fire. Also, you’ll learn the latest estimated annual revenues for all of these top Shopify brands.

The best Shopify stores

CRO playbook for Shopify stores

This playbook breaks down the highest-performing onsite campaigns we see Shopify brands using to increase conversions and sales.

Best Shopify stores

1. Allbirds

Location: United States (California)

Estimated revenue: $254+ million

Allbirds prides itself on selling “the most comfortable shoes in the world” made with sustainable materials. This top Shopify store reinforces this message throughout the website, making sure that every visitor realizes how unique its practices and products are.

The proof of the brand’s ethical status is included on the homepage (“Sustainability”) If you visit product pages on this top Shopify store, you’ll also see messages about the environmental impact of every item. Everything points out the fact that the very identity of Allbirds is based on eco-friendliness.

2. Gymshark

Location: United States

Estimated revenue: $550+ million

Gymshark began as a company selling workout clothes sewn and printed by Ben Francis, the founder, along with a team of friends. Now, it’s one of the most successful Shopify stores in the fitness clothing industry.

Gymshark was an early adopter of the influencer marketing model. From the very beginning, they’ve been investing in building a big social media presence. One notable collaboration was a workout video with Ross Edgley, the first person to swim around the entire 1780-mile coast of Great Britain.

More about this successful Shopify store from the founder:

3. Taylor Stitch

Location: United States (California)

Estimated revenue: $5 – $7 million

This Shopify store sells classic men’s clothing with a modern perspective. When you land on its homepage, the website immediately feels cool, almost like being a high-end retail store. Every detail contributes to the vintage feel—especially product photography.

Behind the scenes, Taylor Stitch is run according to a hybrid business model. The founders say they have essential products in stock and the rest (over 90% of products) is crowdfunded. Thanks to this model, the company minimizes waste and overhead costs.

More on this best Shopify store from Mike Maher, its founder:

4. Steve Madden

Location: United States

Estimated revenue: $20+ million (from five Shopify stores)

Steve Madden is one of the most valuable and biggest Shopify stores in the world. Despite being a retail-first company founded in 1990, the brand also has an impressive Shopify-powered store that looks nothing but outdated.

Scrolling down the homepage feels a bit like looking at an online version of Vogue or Marie Claire. That’s the effect of vintage-style product photography and classy fonts. Combined with an embedded Instagram feed, this Shopify store homepage offers tons of inspiration for shoppers.

5. OddBalls

Location: UK

Estimated revenue: $3 million

OddBalls is known for its bold, colorful underwear, socks, and apparel. The brand stands out with eye-catching designs and a mission-driven model—donating to cancer charities with every purchase.

By combining fun products with a strong cause, OddBalls has built a loyal community and scaled to millions in revenue. Its success comes from balancing playful branding with purpose, while Shopify powers a smooth, fast shopping experience.

More: learn the Shopify CRO strategy of Oddballs that generated $1 million.

6. Nutrimuscle

Location: France

Estimated revenue: $3 million

NutriMucle is a store specializing in high-quality sports nutrition and supplements designed for fitness enthusiasts, athletes, and anyone working toward a healthier lifestyle.

With a clean, easy-to-navigate shopping experience, clear product details, and fast checkout, NutriMucle makes it simple for customers to find the right products to fuel their goals.

7. PopSockets

Location: United States

Estimated revenue: $30+ million

This top Shopify store is the main revenue channel for the company eyeing expansion in Asia, South America, and other markets. It's super colorful, easy to navigate, and even lets visitors create their own design thanks to a customization tool.

8. MVMT Watches

Location: United States (California)

Estimated revenue: $100+ million

Many Millennial customers want to own watches, but they can’t just drop $700+ for well-made items. That’s a lot of money, which is what triggered Jake Kassan and Kramer LaPlante to start a Shopify store that makes premium-quality and stylish watches affordable.

What I especially like about MVMT is top-notch product photography. Through a masterful use of lighting and backgrounds they make watches look absolutely stunning and grab our attention from the very first moment.

9. Bombas

Location: United States (New York)

Estimated revenue: $20+ million

If you’re looking for inspiration for designing a colorful Shopify store, check out Bombas. This cool Shopify Plus website example has a vibrant color palette, clear navigation, and plenty of engagement opportunities for visitors.

Their homepage gives you easy access to four main product categories. The banner “One purchased = one donated” just below the product menu hints that Bombas is a brand that helps those in need. Scroll down a bit on the homepage and you’ll see that the company donated 50+ million items!

10. Hiut Denim

Location: United Kingdom (Cardigan)

Estimated revenue: $2 million

Hiut Denim focuses on manufacturing top-quality products with a clean ecommerce store design that puts navigation first. The homepage has only full-width images, which makes product category selection easy. There’s also a video that takes us inside the manufacturing facility in Cardigan.

This Shopify store example is great if you’d like to start a successful jeans brand. Take a close look at how they differentiate themselves with a great brand story and focus on making “one thing well.” The thing is the production of jeans, of course—so if you're one of the Shopify merchants looking to showcase your production, pay this top Shopify store a visit.

11. Rebecca Minkoff

Location: United States (NYC)

Estimated revenue: $10+ million

One of the best fashion Shopify stores, Rebecca Minkoff sells clothing and accessories for women. This example proves that Shopify is an excellent choice for supporting brands with a wide range of products in many categories.

With a little bit of Bohemian touch in the store design, Rebecca Minkoff stands out from other top Shopify websites with luxury product photography. Those two elements combine to create a truly unique store experience.

12. Fashion Nova

Location: United States (California)

Estimated revenue: $80 million

Fashion Nova is often called “an Instagram brand,” and for a good reason. From the very beginning, this Shopify store focused on engaging potential customers through its Instagram profile (which has 22+ million followers).

Indeed, browse Fashion Nova’s homepage for a minute and you’ll see how solid their social media game is. They have an Instagram feed, shoppable looks from influencers, and tons of “shareable” content. All these are extremely important since the brand’s success relies heavily on sales from social media.

13. Kith

Location: United States

Estimated revenue: $100 million

Kith is a streetwear juggernaut and a brand with a truly unique Shopify store. Huge product images and a simple menu create an elegant, minimalist website design that supports the brand’s communication style.

Kith is exciting not only because it's a truly unique ecommerce website design example, but also because of great products. The brand is known for its unique streetwear designs—even endorsed by superstars like LeBron James.

14. Paramount Shop

Location: United States

Estimated revenue: $300+ million

Paramount Shop is one of the most successful online stores running on Shopify, making about $300 million. It's a home to thousands of products and multiple language versions, and amazing ecommerce design—a truly awesome example of what Shopify can do for big companies like Paramount.

15. Chubbies

Location: United States

Estimated revenue: $44 million

When you’re on the mission to bring short shorts to every man’s wardrobe, your Shopify store should be as engaging as possible. Chubbies achieves this goal with unique branding, entertaining product descriptions, and creative images.

Brand founders say their products embody the notion of fun. Indeed, Chubbies turned that into something that differentiates them from other apparel brands. This idea remains the recipe of success for the brand, proving that selling products that went out of style in the 1970s is anything but crazy.

16. Jeffree Star Cosmetics

Location: US

Estimated revenue: $19 million

Jeffree Star Cosmetics is one of the biggest and most successful Shopify brands in its niche. What makes it special is amazing product presentation, unique branding, and, of course, the endorsement from the famous makeup artist and media personality.

17. Kylie Cosmetics

Location: United States (California)

Estimated revenue: $29+ million

This Shopify store example is the business child of Kylie Jenner, where she sells makeup, skincare, and baby products. Kylie herself often features as the model in the store, which is a no-brainer technique for an influencer-led business.

What makes Kylie Cosmetics one of the best Shopify stores is social proof. Example: you can read about the results customers achieved by using the products, e.g. “98% agreed the formula is transfer-proof and smudge-proof” (taken from a page with the Kylie Friday Lip Kit).

18. Beardbrand

Location: United States

Estimated revenue: $5+ million

Facial hair grooming can be a challenge. Beardbrand is the company that solves this problem with a personalized approach. Visitors take a quiz to get product and grooming technique recommendations, which is easy and fun.

This business strategy works because it provides personalized service to a large, underserved group of customers: beardsmen. That’s why Beardbrand remains one of the top choices in the beard care category despite fierce competition.

19. ColourPop

Location: United States (California)

Estimated revenue: $15+ million

Although ColourPop doesn’t earn the title of the most stunning design, this trending Shopify store is a great example of the impact of social media on business growth. ColourPop burst onto Instagram in its colorful glory in 2017 and won over ordinary users, vloggers, and influencers.

Many influencers, including Jaclyn Hill (7.2 million) and NikkieTutorials (15.6 million followers) talked about ColourPop on their channels. As a result, the brand now has a reputation of being “wallet-friendly” and “super-Instagrammable,” which became their main competitive advantage.

20. Soko Glam

Location: United States (NYC)

Estimated revenue: $15+ million

Soko Glam was founded in 2021 to help people discover Korean beauty, skincare, and cosmetics products. Now, it’s a booming online marketplace with hundreds of unique products brought from the Korean market.

The founder of this great Shopify store, Charlotte and Dave Cho, take regular trips to Seoul to consult beauty experts and bring items for curation. This business model works perfectly—Soko Glam has even been featured in Vogue, Allure, and New York Times.

21. Hismile

Location: Australia (Queensland)

Estimated revenue: $20+ million

Hismile does an awesome job explaining the benefits of the product right away. Since their teeth care products use original formulas for color correction, the brand needs to win the trust of the visitors as fast as possible.

To raise awareness of the innovative product, Hismile used a legion of social media influencers. At the peak of awareness, the brand managed to sell $5 million worth of products over a holiday period. They accomplished that with influencer marketing (including endorsements from Kylie Jenner) and different kinds of website sales.

22. Haus

Location: United States (California)

Estimated revenue: $5+ million

Haus is tapping into the Millennial generation’s desire for moderate and refined drinking habits. Unlike big alcohol brands, though, their products are made from grapes, natural, and lower in sugar content.

Shopify praises the direct-to-consumer business model of Haus that involves a membership program. The brand’s customers get beverages delivered to their door, which also allows Haus to collect user data big alcohol corporations don’t have.

23. Stumptown Coffee Roasters

Location: United States (Portland)

Estimated revenue: $51+ million

Founded in 1999, Stumptown Coffee Roasters is a producer and distributor of a variety of coffees. The brand is known for its ethical production practices, which are reflected through the website design and content.

Product quiz is another reason to check this great Shopify store. Through a series of questions, the brand offers personalized product recommendations (even based on the astrological sign!). Definitely a useful resource for those planning to create a quiz on their Shopify stores.

24. Taylor Swift Official Store

Location: United States

Estimated revenue: $5+ million 

The Taylor Swift Official Store offers music, apparel, and collectible merchandise for fans worldwide. What makes it unique is its a mix of limited-edition drops, personalized product lines tied to album releases, and a strong emotional connection with Swift’s brand.

Even though it doesn't have the most impressive design, its success lies in leveraging Taylor’s massive global fanbase, creating urgency with time-sensitive collections, and delivering a smooth shopping experience that feels like an extension of her music. A perfect example of fandom-driven Shopify ecommerce.

25. Pipcorn

Location: United States (Pennsylvania)

Estimated revenue: $3+ million 

Pipcorn is dedicated to providing tasty snacks that can be enjoyed every day. Their Shopify website is a colorful intro to the world of snacks that will make you hungry. The combination of unique design and brand storytelling gives Pipcorn the title of one of the best-looking Shopify stores.

Just like Haus, Pipcorn is also a great example of the design of a product subscription landing page. Their subscription page is nicely designed, describes plenty of benefits for customers, and gives answers with a small FAQ section at the end. 

26. Death Wish Coffee

Location: United States (Saratoga Springs, NY)

Estimated revenue: $6+ million

Mike Brown wanted to make a strong blend of organic coffee with amazing taste when he created the recipe that became Death Wish Coffee. Little did he know that the recipe would give birth to be an extremely popular name in the industry. 

It was not long before this unique brand was featured in media like Good Morning America. From there, it’s been smooth sailing for Brown, whose talent was highly appreciated by coffee drinkers, even on the International Space Station. Yes, he invented an instant freeze-dried blend that NASA sent to space.

27. Partake Foods

Location: United States

Estimated revenue: $1+ million

This successful Shopify store has a very unique background. Denise Woodard, the founder, came up with cookie recipes for her daughter who had severe food allergies. At some point, she decided to share them with others—that’s how Partake was born.

Today, the brand has an impressive Shopify store that follows the best ecommerce practices. For example, since allergy-friendly ingredients are a major selling point, the homepage has multiple headlines (“Safe to share,” “Because ingredients matter”) to appeal to the target audience.

Interesting fact: Investors declined Woodard’s idea 86 times before she secured the startup money from an investment company owned by Jay-Z.

28. PRESS Healthfoods

Location: the UK

Estimated revenue: $6 million

PRESS Healthfoods sells juices, juice cleanses and other healthy foods made from materials supplied by G.A.P. certified farms. Georgie and Ed, the founders, say they are on the mission to become the biggest health food brand in the world.

Their Shopify store is helping them reach this bold goal. The homepage has many (but not too many) CTAs along with client testimonials and product benefits to convert visitors. This makes PRESS Healthfoods one of the best conversion-optimized Shopify sites out there.

29. WP Standard

Location: United States (Texas)

Estimated revenue: $5 million

WP Standard is one of the best-looking Shopify stores selling high-quality bags, wallets, belts, and other accessories. The design is clean, modern, and made with a straightforward but good-looking color theme that matches the products.

Navigating this Shopify site and adding products to the cart is quick and easy. You can navigate to the checkout page in just a few clicks, making WP Standard one of the best in terms of navigation on our list.

30. Tattly

Location: United States (NYC)

Estimated revenue: $6+ million

Tattly founder, Tina Roth Eisenberg started her own business to make high-quality temporary tattoos available to more people. The result was Tattly, a great Shopify store featuring works of some of the best tattoo artists in the U.S.

Despite temporary tattoo art being a super tough sell, Eisenberg received 10,000 online orders just within the first year after launching her Shopify store. Now, Tattly is a fast-growing community that supports independent designers and artists.

31. Pura Vida Bracelets

Location: United States (California)

Estimated revenue: $68+ million

One of the most successful jewelry stores on Shopify, Pura Vida started in 2010 when Griffin and Paul, two friends, brought handcrafted bracelets from Costa Rica to California. Having sold 400 items in a few days, the two decided to start a business.

Despite declining revenues in 2025, Pura Vida is still selling millions of handcrafted items each year. According to Shopify, the company is growing 50% in revenue year-over-year. The brand’s Bracelets Monthly Club is a great example of how Shopify brands increase customer lifetime value. 

32. DB Journey

Location: Norway

Estimated revenue: $25 million

Known for their sleek and functional designs, DB Journey's products cater to both professional athletes and casual travelers. The brand's aesthetic leans towards modern minimalism, with clean lines and a focus on practicality.

Their successful Shopify store has been built with the same principles in mind. Definitely check this fast-growing Shopify store for inspiration if you'd like yours to be modern and minimalistic.

33. Emma Bridgewater

Location: United Kingdom (Stoke)

Estimated revenue: $30+ million

This popular Shopify store looks like a colorful online DIY magazine. Despite being founded in 1984, this pottery brand gives new meaning to everyday kitchen china with a blend of modern and classic designs.

Emma Bridgewater is now a popular destination for shoppers looking for unique gifts and inspiration. Plenty of colorful product images, personalized items, and an Instagram feed with customer content will make browsing this Shopify site a joyful ride.

34. Nickey Kehoe

35. Made In

Location: United States (Texas)

Estimated revenue: $2 million

Made In is the first direct-to-consumer (D2C) brand in the cookware industry. They partner with artisan makers from the U.S. and France to create high-quality products with unique aesthetics.

“We took our design aesthetic and knowledge from what pro kitchens buy, and then gave the home cook only what they need,” says Chimp Malt, one of the founders of Made In.

That’s why, according to Malt, his business has a diverse base of customers, from amateur cooks to some of the best chefs in the world.

The brand’s Shopify store reassures visitors that they’re onto top-notch products, with media mentions (including CNBC and Food Network) and videos of collaborations with chefs being in prominent places.

36. Ruggable

Ruggable has reimagined home decor with its machine-washable rugs. Built on Shopify, the brand combines practicality and style with a patented two-piece system: a lightweight rug cover and a non-slip pad.

Shoppers get thousands of designs—from timeless patterns to collabs with Disney and top designers—making it easy to refresh a space without hassle. Its success comes from solving a real problem (dirty rugs), scaling with bold product drops, and delivering an ecommerce experience as smooth as its designs.

37. New Era

Location: US

Estimated revenue: $180+ million

This is the official store for one of the world’s most iconic headwear brands. Best known for the MLB 59FIFTY fitted cap, it also sells adjustable styles, team gear, and exclusive drops. The store stands out with limited-edition collaborations and product launches that keep fans coming back.

Its success comes from combining a century of sports heritage with a smooth Shopify shopping experience that makes it easy to find and buy the perfect cap.

38. Brooklinen

Location: US

Estimated revenue: $100+ million

Brooklinen is a Shopify store selling premium bedding and home essentials—sheets, towels, comforters, and loungewear. It stands out by combining high-quality materials, modern designs, and fair prices while delivering a smooth, easy-to-navigate shopping experience.

Fast shipping, satisfaction guarantee, and strong customer reviews make it easy for shoppers to trust and buy. By running on Shopify, Brooklinen scales efficiently, manages drops and special time-limited promotions seamlessly, and keeps the focus on creating a luxe, hassle-free shopping experience.

39. The Elder Statesman

Location: United States (California)

Estimated revenue: $11 million

The story of this top Shopify store began when Greg Chait decided to turn his interest in high-quality craftsmanship into a business.

“We don’t call our factory a factory, we call it an arts and crafts facility because that’s really what it is,” Chait says about his brand.

We can say the same about his successful Shopify store! It now makes $11 million despite getting only $1 million of initial funding.

40. American Girl

Location: US

Estimated revenue: $50+ million

American Girl is one of the most famous Shopify stores from the US, offering customizable dolls, clothing, accessories, and books.

The store's success lies in its iconic items and engaging features, such as the "Create Your Own" doll option and exclusive collaborations with brands like Crocs. By using Shopify, American Girl delivers a seamless and interactive shopping experience that resonates with both children and collectors alike.

41. Cécred

Location: US

Estimated revenue: $5+ million

Cécred is a premium haircare brand founded in 2024 by Beyoncé, offering a range of products designed for all hair types. The brand combines scientific innovation with global hair rituals, featuring ingredients like fermented rice water, honey, and Bioactive Keratin Ferment.

Cécred's Shopify-powered store provides a seamless shopping experience, with collections tailored to different hair needs. The brand's success lies in its commitment to quality, inclusivity, and Beyoncé's personal involvement.

Shopify Stores FAQ

Here, we’ll cover some of the most common questions asked about Shopify stores.

1. How many Shopify stores are there in 2025?

There are over 5.9 million Shopify websites that are live in September of 2025 (up by around 1.4 million from 2023). Although merchants reside in 150+ countries, more than 50% of Shopify stores come from the United States. 

2. How do I find Shopify websites?

You can find Shopify stores in multiple ways: in the Founder Stories section on the Shopify blog, through Google, or by using a technology recognition tool like Builtwith.

3. What should I sell in my Shopify store?

Based on this list of top Shopify stores, the most successful examples sell clothing, accessories, cookware, homeware, food, drinks, and beauty products. But among all the ecommerce platforms, Shopify is one of the the versatile ones, which makes it a great choice for many other product categories.

4. What are the most successful Shopify stores?

Based on open-source financial reports, the most successful stores are:

• Gymshark – $550+ million

• Allbirds – $254+ million

• New Era – $180+ million

• Ruggable – $150+ million

• Brooklinen – $100+ million

5. What are the biggest businesses on Shopify?

Steve Madden, Gymshark, PopSockets, Allbirds, Pura Vida, Fashion Nova, Jeffree Star Cosmetics, and Kylie Cosmetics are among the biggest businesses using Shopify. In terms of size, only Fashion Nova and Allbirds, for example, had an estimated 800 employees in 2025.

5. How can I make my Shopify store stand out?

Creativity in web design and branding helps Shopify stores differentiate themselves. Doing something differently (a custom theme, unique photography style, unusual website layout, etc,) from others can help your bottom line.

Businesses also differentiate themselves by making special emphasis on their unique value proposition on homepages. We’ve seen this technique on Allbirds, Taylor Stitch, and other examples of Shopify stores on our list.

6. Is trying Shopify worth it?

Yes.

Although Shopify changed their pricing a bit and reduced the free trial to three days, it still remains the best overall ecommerce platform because it helps non-tech users to create beautiful stores with impressive functionality.

7. What are the most popular categories among the top Shopify stores?

Top five most popular categories among top Shopify stores in 2025 are:

• Clothing & fashion: 30%; streetwear, denim, activewear, luxury (brand examples: Gymshark, Taylor Stitch, Fashion Nova)

• Accessories & jewelry: 12.5 %watches, bracelets, bags (MVMT, Pura Vida, WP Standard)

• Beauty & personal care: 15%; cosmetics, skincare, grooming (Kylie Cosmetics, Jeffree Star, Soko Glam)

• Footwear: 7.5% sustainable and lifestyle shoes (Allbirds, Bombas, New Era)

• Home & living: 15%; home accessories, furniture, bedding, cookware (Brooklinen, Ruggable, Emma Bridgewater)

8. What's the average checkout completion rate of the most successful Shopify stores?

The top 10% of Shopify stores have a 66% average checkout completion rate.

9. What's the most popular email marketing app used by top Shopify websites?

Klaviyo continues to dominate email marketing on Shopify, powering 68% of the stores we analyzed in a recent study. Other widely used apps are Mailchimp (14%) and Omnisend (5%).

10. What’s the most common tactic Shopify stores use to convert first-time customers?

Discounts are the top strategy for attracting new customers, with over 70% of Shopify stores offering them to convert first-time shoppers.

Shopify stores: final thoughts

It can be a bit time-consuming to find stores that use Shopify, and even harder to discover the most successful ones that you can use as a template.

So, I hope this list of successful Shopify stores gave you a lot of inspiration and ideas about how to design your own.

More related resources:

• Best Shopify apps for wishlists

• Abandoned shopping cart recovery apps for Shopify

• How to add AI product recommendations to a Shopify store