10 Brilliant Shopify Success Stories From Incredible Brands

“Are there any Shopify success stories?”

“Can you really make money with a Shopify store?”

Many entrepreneurs ask these questions. It’s okay to be skeptical: ecommerce is hard, and most online stores fail.

But here’s the truth:

Many people have succeeded on Shopify. Their stores are generating tens and hundreds of thousands of dollars in revenues every month.

And there’s a lot we can learn from these Shopify success stories. So get comfy, we’re about to share with you lots of valuable insights and practical tips.

In this post, we’ll cover:

• Facts about Shopify stores

• Shopify success stories

• Takeaways for entrepreneurs

Shopify success: facts

Have you come across Shopify success stories claiming to make millions in a couple of months? Many are legit, but they often create the impression that making millions is a piece of cake.

While you might be lucky and strike gold quickly (and hopefuly you will!), let’s be real: many people still fail, even despite a lot of effort.

Let’s do a quick reality check:

• Success rate of Shopify stores in 2025 is between 5% and 10%

• Average ecommerce success rate: less than 20%

• Average revenue per customer for Shopify is about $85

• Average conversion rate for Shopify is 1.4% (20% of stores have a 3.2% rate or more)

• Most Shopify stores fail due to a lack of effective conversion tactics and poor branding

[Sources: Shopify, Deloitte, and Littledata studies on Shopify conversion, and revenue]

These numbers tell us this:

Many Shopify shops fail, often due to a lack of targeted strategy and planning.

But…

The revenue is there for the ones willing to put in hard work.

Like Ben Francis, the owner of Gymshark, who has build one of the most prominent Shopify success stories and now shares advice with entrepreneurs:

And here are more mini case studies of Shopify success stories from small and mid-sized businesses:

Shopify success stories

• Asphalte: €25 million/year

• Partake Foods: <$5 Million/year

• Chubbies: $45 million/year

• Holo Taco: <$5 Million/year

• Maison Balzac: <$5 Million/year

• Allbirds: $305 million/year

• Madsen Cycles: $5 million/year

• Beardbrand: $7 million/year

• WP Standard: $5 million/year

• Blume: <$5 Million/year

1. Asphalte (€25 million/year)

Brand Story

When Asphalte was founded in 2016, the brand chose an unusual business model: pre-order. Asphalte’s team decided to make clothes solely based on the preferences of customers, without charging them upfront.

Recipe for Success

Excellent product quality and a customer-centric culture centered around the pre-order model.

The brand’s products are long-lasting, which improves customer satisfaction and reduces environmental impact. To ensure the highest quality, Asphalte collaborates with the best manufacturers and cuts out the middlemen.

Also, Asphalte relies on customer feedback to create products. So, people become collaborators and contribute to creating high-quality clothing they actually want to buy. Website surveys ensure that the flow of feedback stays consistent.

Takeaway

Use customer feedback to create or change your products or services. Asphalte’s founders focused on getting people products they wanted instead of chasing the highest margins.

As for the Shopify contribution, it allowed Asphalte to create a good-looking website with a visitor survey section powered by Typeform. To drive visitors to the surveys, the brand uses gorgeous popup designs on the homepage and product pages.

2. Partake Foods (<$5 Million/year)

Brand Story

Denise Woodard had a hard time finding healthy snacks for her daughter who was diagnosed with severe food allergies. Frustrated by the lack of options, she decided to start her own packaged goods company, but was rejected by