Last updated Mon Aug 12 2024
Shopify Onsite Marketing Statistics 2024
Shopify is the most popular ecommerce platform that powers over five million websites worldwide.
According to multiple sources, the platform processed over $235 billion in sales in 2023 alone, demonstrating its dominance in the online retail market.
How do all those successful Shopify stores engage, convert, and sell?
We analyzed a sample of 2,121 Shopify websites to answer that question. For each website, we analyzed the onsite channels it used to engage and convert customers.
Our goal was to show you some of the onsite marketing tactics used by Shopify stores and how effective they were.
General Shopify statistics
Let's start with some general Shopify statistics related to conversions.
29% of ecommerce stores in the US run on Shopify
Shopify has a market share of 29% among all ecommerce stores in the US, which translates into over 3 million websites. This means that almost one-third of all online stores in the country are powered by this platform. If we take other countries into account, the number of Shopify websites is around 5.2+ million.
The average conversion rate on Shopify is 1.4%
On Shopify, the average website converts 1.4% of its traffic into customers. The top 20% of Shopify stores convert 3.2% of their visitors while the top 10% convert 4.7% and more.
The average pages per session on the desktop for Shopify is 3.3
This statistic indicates that on average, visitors view about three pages per session when browsing a Shopify store on their desktop. The top 10% of the most successful Shopify stores have an average session of almost six pages.
The average average order value for Shopify is $85
Most customers spend around $85 per order when making a purchase on a Shopify store. The most successful brands enjoy an average value of $311 and higher.
The average checkout completion rate for Shopify is 45.2%
On average, over 45% of visitors complete checkout on Shopify websites. The top-performing 10% have a rate of 66% and higher.
Tip: Place a special popup on the checkout page to reduce the cart abandonment rate at your store. It could be a simple reminder, a campaign with a discount, or a link to a page with a sale.
Helpful resources to help you grow your store:
Shopify onsite marketing statistics
The statistics here show key trends and practices among Shopify websites, showcasing how brands leverage various onsite tools to enhance user engagement and conversion rates.
What is onsite marketing?
Onsite marketing involves the strategies and techniques used to increase conversions directly on an ecommerce website, rather than through external channels such as social media or email marketing. This can include various channels such as popups, onsite notifications, live chat, banners, bars, forms, and chatbots.
The biggest difference between onsite marketing and traditional visitor engagement strategies is that onsite marketing uses targeting, personalization, and browsing data to create custom shopping experiences for every visitor.
🔎 Key takeaways from our research:
Average popup CTR for Shopify is 8.11%
64.17% of Shopify brands use popups to capture emails
13.30% of Shopify websites use popups to collect phone numbers
21% percent of Shopify sites provide first-order discounts through popups instead of email
56% of Shopify stores use welcome popup to convert new visitors
11.32% of Shopify merchants use exit popups to engage users who are about to leave
44% of Shopify websites have more than one active popup campaign
Methodology
We analyzed 2,121 Shopify websites. The data was collected and analyzed in July and August of 2024. The sample was taken from the database of Wisepops users on Shopify. Each website had to have at least one active onsite campaign (a popup, a bar, an onsite notification, or an embedded form) running during the analyzed period.
The average CTR of popups on Shopify is 8.11%
On average, popups used by Shopify stores have a click-through rate of 8.11%. This means that for every 100 visitors who see a popup, about eight of them will click on it.
21% of Shopify sites provide discount codes to new visitors via popups instead of in emails
About 21% of stores on Shopify choose to share first-order discounts in popups while 79% go with discounts in emails. This makes popups the second most popular method for sharing new customer discounts.
Some Shopify businesses choose popups to share discounts to focus on introducing their brand, mission, and values properly in welcome emails.
Welcome and exit popup campaigns are the most common way to capture emails from new visitors
Almost 56% of Shopify websites use welcome popups as a strategy to convert new visitors and add their emails to their lists. These popups often offer incentives, such as discounts or valuable information, to encourage visitors to stay and explore further.
Also, 11.32% have exit popups as a proactive measure to engage users who are about to leave the site. These popups can provide last-minute offers or reminders of limited-time sales or other offers
The most popular onsite channels on Shopify
For Shopify websites, popups are the most common onsite channel for active engagement of both new visitors and registered customers. Website sticky bars and embedded forms are other common channels, commonly used for sharing announcements and sales promotions. Onsite notifications are also a popular way to keep visitors updated about new products, sales, and offers.
About 44% of Shopify websites have more than one active popup campaign
Having more than one active popup campaign on a Shopify website is common: almost 23% of stores we analyzed had two active campaigns while almost 30% had three or more. This suggests that businesses use popups for various purposes, including email capture, abandoned cart recovery, sales promotions, and upsell.
Converting mobile visitors: 50% of Shopify website engage them with mobile-only campaigns
Dedicated mobile popups (campaigns that appear on mobile devices only) are also common on Shopify: over 50% of websites we reviewed had them. With 76% of Americans buying on mobile now, targeting this visitor group has become a priority for ecommerce businesses.
64% Shopify brands use popups to collect emails; only 13% to collect phone numbers
Email is still the most popular marketing channel for ecommerce: over 64% of Shopify websites use popups to build their lists. However, only 13% of stores take advantage of popups to capture phone numbers. This suggests that only a small share of Shopify businesses may be using SMS marketing.
Learn more
Improve your AOV: How to increase average order value
Share welcome discounts: How to create a welcome popup [+examples]
Increase your conversions: How to use onsite marketing to cover the entire customer journey
Pawel Lawrowski
Pawel is the Head of Growth at Wisepops and an expert in lead generation, popups, ecommerce, and onsite marketing.
With over a decade of experience in digital marketing and ecommerce, he has both build marketing teams from scratch and led strategic business growth projects.
Pawel has worked with countless online businesses on marketing strategies and is now sharing his knowledge. Previously, he was an head of growth at Tidio, where his responsibilities ranged from creating marketing materials to building acquisition channels.
Education
West Pomeranian University of Technology
Certifications
Marketing Strategy (course)
Advanced Growth Strategy (course)
Retention & Engagement (course)
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