Draft

How Soi Paris Turned Easter Into a Sales Spike with a Creative Egg Hunt

About Soi Paris

Soi Paris is a joyful and colorful fashion brand run by two sisters, Julia and Aurélie. Every garment tells a story—literally. Julia, the creative force behind the prints, designs each one herself, making every piece of clothing feel personal and unique. With a strong identity rooted in Parisian creativity, Soi Paris has quickly grown into a beloved label, combining memorable fashion with clever marketing.

Key results (48 hours)

233discouns redeemed
by customers visiting during the Easter weekend
2.6%conversion rate
across all four onsite campaigns (average)
42%of monthly revenue
generated in just several days
Greatcustomer feedback
who loved the interactive experience

The challenge

Soi Paris wanted to make the most of Easter weekend by driving more sales through the website. But a generic discount wasn’t enough—they needed something fun, on-brand, and engaging.

The winning strategy

Soi Paris ran a fully gamified Easter campaign with a playful egg hunt across their website. In total, they combined four popup campaigns—a homepage teaser and three “egg” campaigns hidden on different pages. Visitors who found an egg unlocked a 15% discount code.

Here’s how it worked:

1. Launching the hunt from the homepage

The campaign kicked off with an announcement popup on the homepage. This ensured maximum visibility and explained the rules. Visitors were told to find three eggs hidden across the website to unlock a 15% discount.

2. Hiding eggs across product and collection pages

Three egg-shaped tabs were placed on different pages—subtle enough to spark curiosity but visible enough to drive interaction.

These tabs acted as mini Easter eggs. When clicked, they expanded into playful popups congratulating the visitor and showing the discount code.

Each popup included a countdown timer—a proven tactic for increasing conversion by adding urgency.

The campaign's structure naturally encouraged visitors to explore more of the website to find all three eggs. By increasing time on site and pages viewed per session, Soi Paris created a more immersive and engaging shopping experience—without relying on email or social media alone.

4. Promoting the campaign across channels

To drive traffic to the site and maximize results, Soi Paris promoted the egg hunt across:

Social media
Email marketing (via Klaviyo)
Onsite feed notifications and popups (via Wisepops)

This multi-channel strategy made sure their audience was primed to participate—whether they landed on the site directly or came from another channel.

Results

Revenue impact:

233 discount codes redeemed in 48 hours
42% of month-to-date revenue generated during the campaign
Strong average order value that wasn't impacted by the discount

Engagement boost:

2.6% campaign-wide conversion rate
Significant increase in browsing behavior and time on site
Strong brand feedback from customers

“We are really satisfied with the results of this campaign, it exceeded our expectations. In three days, it helped generate 42% of our revenue (month to date) with a nice average order value. We also received a lot of positive feedback from our customers. They really enjoyed our egg hunt!”

Elodie Trebuchet, Director of Digital Marketing, Soi Paris

How to create an egg hunt campaign for websites in Wisepops

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Pawel Lawrowski

Pawel is the Head of Growth at Wisepops and an expert in lead generation, popups, ecommerce, and onsite marketing.

With over a decade of experience in digital marketing and ecommerce, he has both build marketing teams from scratch and led strategic business growth projects.

Pawel has worked with countless online businesses on marketing strategies and is now sharing his knowledge. Previously, he was an head of growth at Tidio, where his responsibilities ranged from creating marketing materials to building acquisition channels.

Education

West Pomeranian University of Technology

Certifications