11 Website Personalization Examples That Will Work in 2025

Website personalization is one of the best ways to improve visitor engagement and conversion rates.

There are different types of website personalization available, and a good place to start is by looking at examples. Below, I’ve compiled a list of the best website personalization examples and explained what they are and why they work.

Get started:

• Website personalization definition

• Website personalization examples

What is website personalization?

Website personalization is a strategy that provides each visitor with a unique, customized experience based on their needs, interests, or preferences. This is achieved by implementing techniques based on user data, such as browsing behavior, location, device type, and past purchases.

Website personalization takes many forms, such as personalized product recommendations, adaptive landing pages, and dynamic content. With rising advertising costs and increased competition in ecommerce, personalization has become increasingly important.

Website personalization examples

• OddBalls - personalized feed with recommendations

• Yespark - personalized lead generation campaigns for different visitor groups

• émoi émoi - upsell campaign

• Syos - helping a customer choose the right product

• Black Ember - recommended accessories

• Rothy’s - refer a friend program

• Oodie - location-based homepage personalization

• LARQ - spending-based discounts

• Black Diamond Equipment - local recommendations

• Solo Stove - free shipping on orders from Europe

• Zola - landing page A/B testing

1.OddBalls — personalized feed with recommendations

OddBalls uses a personalized AI Wishlist, which provides customers with personalized product recommendations, discounts, and upsell options. The AI Wishlist predicts purchase behavior, making the buying experience feel more personalized and increasing conversions.

Why this works:

• AI-powered: Wisepops AI Wishlist tool uses AI to make recommendations that are more relevant to customers

• Relevant product recommendations - The main purpose of the AI Wishlist is to help customers find products that align with their preferences and needs, which improves their shopping experience

• Accessible from any page: AI wishlist is easily available on any web page and lets visitors know about unread messages with a red dot

Results:

OddBalls uses an AI-powered wishlist alongside product discounts to drive traffic to their product pages and increase sales. After launching the campaign, 50% of OddBalls orders placed during the campaign period used the product code.

This resulted in around £50k revenue for their brand: read case study

2. Yespark — personalized lead generation campaigns for different visitor groups

Yespark’s website personalization focuses on lead generation by showing different messages to new and returning customers. They do this through popups and website notification bars.

For first-time visitors:

A popup that covers the website's content so that the campaign is actually seen and noticed by customers:

For returning visitors—

A website bar. There’s no need to interrupt the visitor experience again, so Yespark chose a bar located at the bottom of the website:

Why this website personalization example works:

• Benefits for the customers - Customers receive €15 ($16.5) off their next monthly rental payment if they sign up for the email list

• On-brand design - The popup is beautifully designed and matches the brand colors of Yespark 

Results: 

Yespark’s goal was to grow its email list by implementing a website popup and a website bar.

As a result of the popup, Yespark was able to collect almost 3,500 emails with a 3.8% CTR:

Returning visitors saw a website bar, which collected more than 1,200 more emails:

Learn more: Yespark case study

3. émoi émoi - Upsell campaigns on product pages

émoi émoi runs upsell campaigns, offering complementary products with the original product. The products are strategically offered at the right time during the shopping journey, on the product pages.

In one of the campaigns, émoi émoi promises a gift box to go with the earrings:

Another campaign encourages customers to add two or more products to their cart to get free earrings:

Why this works:

• Products complement each other - The products offered in the upsell aren’t just any random products, they complement each other.

• Strategically placed - The upsell campaigns are placed underneath the add-to-cart button, making them more likely to be used.

Results:

émoi émoi’s goal with their upsell campaign was to boost their average order value. As a result of the campaigns, they were able to increase their average order value by 23%.

Learn more: émoi émoi gets 20% of revenue with onsite personalization campaigns

4. Syos — helping a customer choose the right product with contextual popups

Syos displays a popup with a quiz to assist customers in finding the right product. This type of quiz matches customers with a product that fits their needs without them having to read through dozens of product descriptions.

The popup only appears after a visitor has viewed at least two product pages, which makes it less "in-your-face" than popups that appear on every page.

Why this works:

• Gamification - A fun quiz is a gamification element Syos uses to help customers choose the right product

• Highly targeted - The messaging of the popup is highly targeted, which makes it extremely effective

• Contextual: the campaign appears only when there’s a good chance that a visitor needs some help

5. Black Ember - upselling with recommended accessories

Black Ember recommends customers similar accessories to the ones they added to their cart. For example, if you’re purchasing a backpack, they might recommend a side bag or a packing cube.

They also have a “Compatible With” section on their product pages, which is excellent for increasing average order value:

Why this works:

• Extra discount - Customers who decide to buy one of the complementary items receive a discount on it

• Non-pushy - Black Ember showcases complementary products through a simple popup in a non-pushy way, which doesn’t disturb customer’s shopping experience

Related: Black Ember case study

6. Toki Mats - refer a friend program

Toki Mats has a referral program in which they invite customers to earn money by referring friends and family to their products. Logged-in customers who have previously bought from Toki Mats receive an invitation to the referral program through a website popup and email.

These users can create their personalized link, which can be shared with friends and family to earn 10% of their purchase amount:

Why this works:

• Two-sided incentive - Toki Mats' referral program benefits both the advocate and the referred customer, making it attractive for both parties

• Easy to participate - Toki Mats designed a simple yet effective referral form with ReferralCandy, which makes it easy for new customers to sign up

7. Oodie - location-based personalization

Based on your location, Oodie recommends a dedicated store that serves in your country. This allows Oodie to personalize elements like currency, product information, and shipping times.

For example, for the US customers, Oodie shows product prices in USD:

Below, we changed the location to the UK, and the discounts are shown in British pounds:

Why this works:

• Personalized feel - Oodie even goes as far as designing their images according to your region. For example, based on your location, the currency in banner images is adjusted.

• Accurate information - Oodie customizes product information, such as shipping times, based on customer’s location, ensuring they have the right information

8. LARQ - spending-based discounts

LARQ gives customers a personalized discount of 15%, 25%, or 30%, based on how much they’re spending. This encourages customers to buy more than one product, which increases the average order value.

The 30% discount requires customers to spend $200, which raises the AOV dramatically but also gives customers a good chance to get a discount.

Why this works:

• Unlocked discounts - LARQ visually showcases how much you need to spend to unlock each discount.

• Amount saved - The “You saved” section shows the total amount you have already saved, encouraging customers to buy more.

9. Black Diamond Equipment - local recommendations

Based on your location, Black Diamond Equipment recommends local shops that can be used to buy their products. When you click the “Buy Local” button, it automatically recognizes your location:

For example, if you live in New York, you’ll see all the stores nearby that have Black Diamond Equipment products.

Why this works:

• Convenient - Customers don’t have to manually search from Google where they can find Black Diamond Equipment products.

• Contact information - For each local store recommended, you can find information such as store opening times, contact information, directions, and product availability.

10. Solo Stove - free shipping on orders from Europe

Solo Stove recently expanded to Europe, and it offers free shipping to new customers from that region. The free shipping option is displayed as a popup, where customers can click and act on the deal.

Why this works:

• Fair deal - Solo Stove normally only offers free shipping for orders over $125, which makes their free shipping offer an attractive deal.

• Money saved - The shipping cost is around $10, depending on the country. For customers who are unsure about Solo Stove, this could be the final push they need.

11. Zola - A/B testing landing pages

Zola tests which landing pages perform best by A/B testing them. This involves creating two or more variations, showing them to customers, and comparing their performance.

In the first version, the header, body text, and CTA are on the right side, while the banner image is on the left. The text and the image mainly emphasize how you can use available templates to create your wedding website:

In another example, Zola showcases a more simplistic design, with a heavier focus on the CTA buttons and less text. Unlike the previous version, this one doesn’t even have a navigation bar:

Why it works:

• Data-driven insights - Zola is able to use data to determine what landing page performs best and then use it in future.

• Understand your customers - A/B testing your website elements, such as headlines, hero images and videos, and trust signals, is one of the best ways to learn what your customers want.

Summary

Website personalization is a powerful strategy for increasing conversions, improving brand loyalty, creating a better website experience, and more. By taking inspiration from the examples we discussed previously, you can begin implementing effective personalization techniques for your own brand.

Learn more from our blog:

• A/B test popups: how to A/B test your popups + examples

• Optimize conversion rates: 10+ conversion rate examples and tips

• Use onsite marketing for your brand: how to use onsite marketing for the entire customer journey