20+ Exit-Intent Popup Examples [Guide 2025]

We love exit popups.

Why?

Because they’re so powerful—businesses using exit campaigns for lead capture and cart recovery achieve impressive results.

In this post, you’ll see some of those high-performing exit popup campaigns. So, without further ado, let’s review examples of exit-intent popups.

Table of contents:

• What is exit intent popup?

• How exit-intent popups work

• How to make exit intent popups

• Exit intent popup examples

• Exit popup best practices

What is an exit-intent popup?

Exit-intent popup is a type of a website popup that uses exit-intent detection technology to detect when visitors are about to leave and display a message to encourage them to convert or continue browsing. In other words, they appear when the visitor is moving the cursor up the screen to the "close" button.

Exit popups are a crucial visitor engagement tool that converts potential exits into valuable interactions, offering benefits like more visited pages per visitor, feedback, and higher conversions.

Exit popups can be shown to every visitor, on every page, so online businesses use them to achieve many goals.

For example, you can use exit popups to:

• share discounts

• ask to give feedback

• offer to check out new or similar products

• remind about a product in the shopping cart

• offer to participate in a giveaway in a gamified spin-to-win campaign

Exit popups can also work on mobile. There are a few exit intent signals that trigger campaigns, including pressing of the "back" button, switching browser page, scrolling up the page, or staying on page for X seconds.

Find out more: How mobile exit intent works

Exit-intent popup playbook

This playbook breaks down the highest-performing exit-intent popup campaigns we see ecommerce brands using today. Click the popups below to see how they work.

If you'd like to add exit intent campaigns to your website, it's easy to do a popup software.

Consider Wisepops—it's rated 5.0 stars on Shopify, has reliable exit detection on both desktop and mobile, and made for ecommerce.

Get a free account to start using instantly:

Use for free for 14 days, no cc needed. See campaign ideas you can launch today

How do exit popups work, exactly?

An exit popup software adds a short script to the website to track a visitor’s mouse movements, paying particular attention to where the cursor goes. It looks for exit intent triggers continuously, which typically means noticing when a visitor moves the cursor outside of the active area on the browser.

That’s because, to the exit intent technology, such action suggests that the visitor:

• Might have decided to type in another URL into the browser’s address bar,

• Close the current tab or switch to another one, or

• Wants to click the browser’s Back button and return to another page.

Since doing any of the above would result in them leaving the site, the exit intent script triggers a popup to appear.

From your side, all you have to do is publish a campaign that uses On Exit as the display trigger (like here in Wisepops):

Are exit popups effective?

Marketing research shows that exit intent popups convert about 2.81% of website visitors on average:

Although exit intent popups are not the most effective compared to other types of campaigns, the research says that the top 10% of exit campaigns, convert up to 19.63% of visitors.

But how come displaying a message to a leaving visitor in exit pop ups works so well?

Logically, people should ignore it and move on, right?

Well, that’d be true, except for one little detail – the “pattern interrupt” technique used by exit popups:

An exit popup interrupting a person’s action to leave the site makes them more likely to stop and consider the message.

Contrast that with the way traditional ways to generate leads, relying on a person to notice the message, and you’ll see why popups deliver much stronger results.

Exit-intent popup examples

Let’s start with exit opt-in exit popups, popups designed to collect emails. I've added the best practices to these exit intent popup examples, too.

1. OddBalls: sharing a unique discount code

With this exit intent popup example, OddBalls encourages customers to buy. There's a unique discount code (probably from their Shopify account), so the brand also tracks how effective this exit intent popup campaign is.

I’d like to specifically point out the stunning background of this campaign (which is in line with the website’s design).

2. Nutrimuscle: reminding the customer about an abandoned cart

This Shopify exit popup is made for abandoned cart recovery, which is another use case for exit-intent campaigns. It works well because it makes visitors feel like they might miss out on the products they're interested in.

The "high demand" message creates urgency, while giving two clear options—complete the order or just save the cart for later. This exit intent was a part of the visitor engagement strategy that achieved 5.7% CTR and helped increase ecommerce sales.

3. Pierre Hardy: converting customers with AI product recommendations

This exit popup analyzes viewed products in real time and display recommendations. The minimalist design matches the luxury aesthetic while AI-made product recommendations feel personalized.

The strategy works well for luxury purchases by targeting engaged browsers without aggressive interruption that could damage brand perception.

4. Death Wish Coffee: collecting phone numbers for SMS marketing

This is one the best examples of an exit-intent popup with an attention-grabbing image. Combined with a valuable offer, it’s just an awesome design example from a unique brand.

We wouldn’t be surprised if this campaign converts above the average rate, as our research shows that bold hero imagery can lift engagement by up to 140% and double lead capture rates.

5. Madsen Cycles: using an amount-based discount for large purchases

This popup offers a substantial discount on larger purchases, using animation to ensure the offer gets noticed when visitors try to leave. That's a popular method to increase conversions with exit popups for stores selling items that cost $100 and above.

Big discounts like this offer are popular with bike stores because of the high-ticket nature of bicycles. When customers are already considering a $500+ purchase, a substantial discount feels meaningful enough to justify completing the order, while the profit margins can typically absorb the discount cost.

6. PRESS Heathfoods: combining a discount and helpful content

What I especially like about this exit-intent popup example is the copy. The headline asks us to see what the brand has to offer before closing—that’s clear and straightforward. Also, the discount amount is written in bold, so we understand how we can benefit right away.

7. Blume: sharing a promo code for new customers to improve sales

A simple, straightforward, and well-designed exit popup with a lot of value. The Blume’s example perfectly blends in with the overall website’s design and showcases a few popular products.

8. Hallow: a special limited-time offer

Here’s an interesting exit intent popup from an SaaS business. Hallow, the most popular Catholic prayer app, had a special offer around lent: a 90-day free trial.

To promote the offer, they featured their influencers on the exit intent popup. This campaign drove 32,533 visitors to the app signup window!

9. Asphalte: promoting a product survey

An absolutely stunning full-screen exit-intent example that complements the overall design of Asphalte, one of the most successful Shopify stores.

Note how the text is displayed without some extra background, which decreases readability a bit but focuses the attention on the visual. This campaign should convert well (in fact, it's a part of strategy that generates 4,000 leads monthly), as full-screen exit popups with bold imagery generate up to 50% more leads compared to traditional designs.

10. OddBalls: promoting a special time-limited sale

OddBalls’ exit popup is an Easter sale promotion that is impossible to miss, with a bright, colorful design that reflects the brand’s playful style.

The bold visuals and clear value proposition make this campaign a strong example of how to use exit popups to re-engage abandoning visitors during seasonal promotions.

11. CODAGE Paris: a message-focused elegant campaign

This exit popup (which also acts like a welcome popup) keeps things elegant and on-brand, with a soft neutral background and minimalist design that matches their luxury positioning.

The headline “Only for you” adds a sense of exclusivity, while the 10% off first order offer gives new visitors a simple, clear incentive to sign up. The clean layout and strong “Sign up” call-to-action make it easy for users to convert without distractions.

12. Leesa: giving an exclusive code to new customers

We love this exit popup. First, because everyone loves a $100 discount. Then, because the popup style perfectly matches Leesa’s visual identity.

The CTA is also very efficient. Does it say “Submit my email” or “Subscribe”? Nope, instead it associates the subscription with a direct benefit for the user. That’s a great example of customer-focused ecommerce copywriting for popups.

13. OverstockArt: sharing a coupon for first-time orders

OverstockArt uses this exit popup on its blog only (meaning it shows only to blog visitors, who are likely to be more interested in their products).

Since the company sells quality wall art reproductions, their example made with Wisepops has that artsy feel and helps capture around 1,000 emails monthly.

14. The Knitting Network: giving a coupon for orders placed on the same day

The Knitting Network’s exit popup grabs attention with a vibrant photo of colorful yarns, perfectly reflecting the brand’s creative, craft-focused target audience.

The bold “Wait! Before you go…” headline and 10% off create an incentive for last-minute signups, while the added perks (free patterns, deals, and weekly inspiration) sweeten the value. Simple design and a clear “Get Coupon” CTA make this a practical, conversion-focused exit strategy.

15. Le Creuset: a countdown to drive a sense of urgency

Le Creuset did an amazing job with this beautiful exit intent popup. Their campaign recipe is simple: 50% fear of missing out (thanks to the timer) and 50% good offer (a discount with no minimum order value).

And we know how well timers work in exit popups already.

16. Patyka: a free product & delivery

Free shipping is still the primary motivator for purchasing. That’s why this exit intent popup example is so brilliant—provides a strong incentive to complete their order (free shipping + a free product).

17. Fashion Nova: bold, high-contrast, and conversion-focused

Fashion Nova’s popup makes a statement with a 40% off sitewide offer front and center, immediately catching attention. The black-and-white design creates strong contrast, while a high-fashion image reinforces the brand’s edgy aesthetic.

Preference buttons (Women, Men, Curve, Kids, Beauty) personalize the experience right from signup. This is a great example of a discount-driven, high-impact popup that balances style with some CRO best practices.

18. Sundays for Dogs: smart use of free sample to build trust

Sundays’ exit popup uses bright yellow branding and playful copy to grab attention, while the free sample offer lowers hesitation and nudges visitors to try before they buy.

For dog food businesses, free sampling is especially effective—pet owners want proof their dogs will actually like the product before committing. The high-contrast “Get Yours” CTA and casual “I’ll Pass” opt-out make the interaction clear, simple, and on-brand.

19. Syos: strong visual branding and effective conversion tactics

This exit popup excels in visual design with its purple branding and clever use of product imagery embedded within the "GIVE AWAY" text. The clean layout balances attention-grabbing elements with a simple conversion flow—email signup field and prominent CTA create minimal friction.

The CRO approach uses scarcity (monthly draws), social proof (mentioning subscribers), and low commitment (email only).

20. Toms: an offer with a countdown timer to drive urgency

This exit popup example is special because it contains a countdown to create a sense of urgency—a proven technique to get conversions.

As A/B testing we've done showed, countdown timers in cart recovery exit popups can boost revenue per visitor by over 60% and checkout rates by more than 30%.

21. A.P.C.: feedback collection to turn exits into customer insights

This exit popup example takes an honest approach by focusing on feedback rather than sales tactics. The lifestyle photography and clean typography align with the brand's minimalist aesthetic, while the conversational "Before You Go" headline avoids desperation.

The strategy prioritizes long-term brand improvement over immediate sales, suiting A.P.C's sophisticated customer base. While it won't directly boost revenue, collecting exit feedback provides valuable insights for optimizing user experience and improving future conversion rates.

Exit intent popup best practices

An exit popup must include several critical elements to succeed. In this section, we’ll go through each of them in detail.

Element #1: The offer

The offer is something you promise to give the person if they act on the popup call to action.

You can promise them a discount code, product promotions, promotions or deals. And that they’ll be able to avail of them far before the general public.

You can try convincing them to buy the item they’ve added to the cart with a generous one-time offer. Or deliver the information they sought, in the form of a free downloadable resource, for their email.

All in all, the offer you choose must match two objectives.

One, it has to relate to your marketing objective. For example, if you aim to build the mailing list, you must offer something a person would want to give their email address for.

And two, it must meet the audience’s needs. Think about it, if your audience doesn’t seek in-depth information, then offering a lead magnet will, most likely, fail to deliver significant results.

How do you communicate the offer?

Most commonly, you include it in the headline. However, placing it in the sub-copy or even the call to action would tell the person what’s in it for them equally well.

Element #2: The headline

Of all the popup elements, the headline is the most important one. First, it attracts the visitor’s attention. Without a strong headline, the person will, most likely, click the popup off and leave in a hurry.

On most ecommerce popups, the headline also conveys the offer. It tells the visitor what’s in it for them. And that’s another way it attracts their attention too.

But to summarize, the headline formulas are:

• Direct headlines, explaining the offer. For example: “Get $10 Off Your First Order”

• Question-based headlines that make the visitor stop and think. Example: “Couldn’t find what you were looking for?” or “Want to grow your revenue 3x faster?”

• Command headlines that tell the visitor what to do. Example: “Don’t go!”, “Wait!” or “Sign Up for Free Shipping.”

• The “Reason Why” headlines that explain the benefits of acting up on the offer. Most ideal for promoting lead magnets. For instance, “Why you need a virtual assistant’s help right now.”

• Surprise headlines that include something a person hasn’t expected there. I admit that these can be tricky to create. Example (from Shane Barker, enticing visitors to sign up to the newsletter): “You + Me = Excited”

Element #3: Sub-copy or offer description (optional)

Let me be clear here; you don’t have to include the description on the exit popup. Often, the headline alone can tell a visitor everything about the offer while the call to action entices them to act.

But at times, you may want to include additional information. Perhaps you need to include more selling points to convert a visitor. Or you have to mention the terms and conditions of the offer.

That’s where a description comes in.

Such short copy allows you to extend the information about the offer beyond the headline to convince a person to act.

Element #4: Visuals

Your exit intent popup does not require any visuals to engage visitors successfully. However, studies show that including graphics helps grab a person’s attention and convince them to act. In some cases, images can also help increase conversions.

There are a few reasons for that.

For one, we process visual information quicker than text. A strong visual, therefore, can help communicate the message faster than a lengthy sub-copy.

Overall, here are some best practices for choosing images for exit popups:

• Use images of people to make your popup more trustworthy.

• If possible, choose images of people looking or pointing towards the headline or call to action.

• Otherwise, show products in use to help visitors imagine how it would be to own them too.

Element #5: Placement

The majority of exit intent popups display at the center of the screen.

But that’s not the only place where you could display the popup. You can locate it in any corner of the screen, use the top or the bottom edge of the browser’s window or place it on either side:

But you can only do it by knowing what popup elements to include and how each contributes to the campaign’s success first.

So, let’s talk about that now then.

Exit intent popup best practices

An exit popup must include several critical elements to succeed. In this section, we’ll go through each of them in detail.

Element #1: The offer

The offer is something you promise to give the person if they act on the popup call to action.

You can promise them a discount code, product promotions, promotions or deals. And that they’ll be able to avail of them far before the general public.

You can try convincing them to buy the item they’ve added to the cart with a generous one-time offer. Or deliver the information they sought, in the form of a free downloadable resource, for their email.

All in all, the offer you choose must match two objectives.

One, it has to relate to your marketing objective. For example, if you aim to build the mailing list, you must offer something a person would want to give their email address for.

And two, it must meet the audience’s needs. Think about it, if your audience doesn’t seek in-depth information, then offering a lead magnet will, most likely, fail to deliver significant results.

How do you communicate the offer?

Most commonly, you include it in the headline. However, placing it in the sub-copy or even the call to action would tell the person what’s in it for them equally well.

Element #2: The headline

Of all the popup elements, the headline is the most important one. First, it attracts the visitor’s attention. Without a strong headline, the person will, most likely, click the popup off and leave in a hurry.

On most ecommerce popups, the headline also conveys the offer. It tells the visitor what’s in it for them. And that’s another way it attracts their attention too.

But to summarize, the headline formulas are:

• Direct headlines, explaining the offer. For example: “Get $10 Off Your First Order”

• Question-based headlines that make the visitor stop and think. Example: “Couldn’t find what you were looking for?” or “Want to grow your revenue 3x faster?”

• Command headlines that tell the visitor what to do. Example: “Don’t go!”, “Wait!” or “Sign Up for Free Shipping.”

• The “Reason Why” headlines that explain the benefits of acting up on the offer. Most ideal for promoting lead magnets. For instance, “Why you need a virtual assistant’s help right now.”

• Surprise headlines that include something a person hasn’t expected there. I admit that these can be tricky to create. Example (from Shane Barker, enticing visitors to sign up to the newsletter): “You + Me = Excited”

Element #3: Sub-copy or offer description (optional)

Let me be clear here; you don’t have to include the description on the exit popup. Often, the headline alone can tell a visitor everything about the offer while the call to action entices them to act.

But at times, you may want to include additional information. Perhaps you need to include more selling points to convert a visitor. Or you have to mention the terms and conditions of the offer.

That’s where a description comes in.

Such short copy allows you to extend the information about the offer beyond the headline to convince a person to act.

Element #4: Visuals

Your exit intent popup does not require any visuals to engage visitors successfully. However, studies show that including graphics helps grab a person’s attention and convince them to act. In some cases, images can also help increase conversions.

There are a few reasons for that.

For one, we process visual information quicker than text. A strong visual, therefore, can help communicate the message faster than a lengthy sub-copy.

Overall, here are some best practices for choosing images for exit popups:

• Use images of people to make your popup more trustworthy.

• If possible, choose images of people looking or pointing towards the headline or call to action.

• Otherwise, show products in use to help visitors imagine how it would be to own them too.

Element #5: Placement

The majority of exit intent popups display at the center of the screen.

But that’s not the only place where you could display the popup. You can locate it in any corner of the screen, use the top or the bottom edge of the browser’s window or place it on either side. Finally, you could cover the entire screen with the popup overlay:

But why would you choose a different placement? Because, at times, as studies have shown, using it could yield even better results:

As you can see, an unusual placement might surprise a visitor. The exit intent popup would not only interrupt the person’s pattern of behavior but also, surprise them.

Element #6: The call to action (CTA button)

The call to action tells a person what to do to get the offer and how to do it.

For that reason, most exit popup calls to action feature an active verb relating to the action a person must take. From a simple “Submit” or “Sign up now” to a copy more relevant to the offer – “Get the $10 coupon now” – the button intends to spur action.

Many rules and best practices exist to help write engaging calls to action. Of them all, I believe, simplicity is the most important one.

As long as you keep the call to action short, simple and focusing on the task you want the person to do, it will aid in achieving your marketing objectives.

For inspiration, see the examples of exit intent popups I included in this guide. Most feature a single-word call to action; some include two or three. But rarely you see a popup with a copy longer than a handful of words.

Exit-intent popup examples: wrapping up

We hope this selection of exit popup examples inspired you.