Ecommerce Popups: 25+ Examples (Incl. Unique Templates)

Ecommerce popups can do much more than just collecting emails.

You can drive traffic to your products, upsell, cross-sell, have an Easter Egg hunt on your website, get more orders during sales, collect customer feedback, and be a great addition to your ecommerce CRO strategy.

In this post, you’ll see how successful ecommerce stores are using website popups to achieve their marketing and sales goals.

Go to content:

• What’s an ecommerce popup?

• List of ecommerce popups with examples

What are popups in ecommerce?

An ecommerce popup is a popup window, a slide-in, or a bar used by ecommerce stores for email list building, driving visitors to pages with deals, sharing sales promotions, sharing discounts, and collecting feedback.

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Examples of ecommerce popups

1. A first-order discount popup (Blume)

Goals: 

• Build a list of potential customers

• Convert first-time visitors into customers by giving them a discount

Features:

• Popup gives the incentives to motivate customers to sign up

• Visitors get the code in the popup when they subscribe

• Product image shows some of the items customers could buy

Performance:

This ecommerce popup by Blume converts 5% of visitors.

2. Flash sale popup (Charlotte Bio)

Goals: 

• Share the discount code

• Allow visitors to apply the code to the shopping cart in one click

• Accelerate sales during a six-hour-long flash sale

Features:

• The popup describes the conditions of the flash sale

• A discount code that can be used by clicking Apply the code

• Fully optimized for viewing on mobile

Performance:

This ecommerce popup generated an impressive 50.8% CTR, with over 700 visitors applying the code to the shopping cart:

Learn more:

How Charlotte Bio uses ecommerce popups

3. A coupon code popup (Overstockart)

Goals: 

• Build customer base

• Share a coupon for purchases over $200

Features:

• Popup describes how to get the coupon

• Contains only one signup field, making subscribing very easy

Performance:

This ecommerce popup helped Overstockart get around 1,000 new emails every month.

4. Easter Egg Hunt contest popup (Soi Paris)

Goals: 

• Motivate visitors to look for “eggs” (egg-shaped popups) with holiday discounts on the website

• Help get a boost in sales during the Easter weekend

Features:

• Popup describes the rules of the contest

• Does not require any input

Performance:

This campaign, along with a few ecommerce popups that complemented it, resulted in 233 customers redeeming the discount codes in 48 hours.

5. Gift card giveaway popup (Black Ember)

Goal: 

• Build an email list of quality leads

Features:

• Describes how to enter the giveaway

• Contains an image of a popular product that customers can buy with a gift card

6. Product discount popup (Flaus)

Goals: 

• Motivate visitors to buy a subscription

Features:

• Describes the value proposition of the product

• Contains an image of the product in action

• Converts visitors with an email signup field

6. A product giveaway popup (Faguo)

Goals: 

• Build an email list of quality leads

Features:

• Describes the prize for the winner

• Allows to spin the wheel to win the prize or other perks (free shipping)

Performance:

This ecommerce popup generates around 5,000 new leads for Faguo.

7. A product category selection popup (Stumptown Coffee Roasters)

Goals: 

• Help customers find products fast

• Raise awareness of different products

• Accelerate sales

Features:

• Allows visitors to go to product categories

8. Staycation sale popup (Brooklinen)

Goals: 

• Drive visitors to the page with the sale

Features:

• The popup mentions the discount size

• Visitors can easily go to the sale page by clicking the button in this ecommerce popup

9. A customer feedback popup (Asphalte)

Here's what this ecommerce popup says:

Goals: 

• Collect feedback on what clothing items shoppers would like to buy next season

Features:

• A full-screen popup

• Contains the link to the survey page

Performance:

This popup generates about 4,000 leads every month (meaning that the same number of shoppers finish the survey, too):

10. A spin-to-win popup with discounts (OddBalls)

Goals: 

• Build an email list

• Motivate unregistered visitors to make purchases

Features:

• A spin-to-win wheel with discounts

• Colorful design that matches the design of the website

11. An exit popup with a product promo (Le Creuset)

Goals: 

• Prevent the visitors from leaving by driving them to a related product they haven’t viewed

Features:

• The popup contains the image and some details about the product

• The button with the link to that product

• The campaign appears only when the visitor is about to leave

12. A product promo popup (Teadog)

Goals: 

• Share the promo message about the free item with the purchase

• Helps increase the average order value

Features:

• Contains the details about the promoted product as well as how to get it for free

13. A Wallet Finder quiz popup (Ekster)

Goals: 

• Motivate visitors to take the Wallet Finder quiz (which is a good example of ecommerce personalization), which gives personalized recommendations on products based on the user’s input

Features:

• Contains the link to the quiz

• The popup launches only when the user clicks a “Wallet Quiz” button

Ecommerce popup tip:

On-click popups (just like the one above) is perfect for launching quizzes, loyalty program signup forms, contact forms on websites, and product subscriptions.

See how to create on-click popups

14. Product restock popup (Dolce & Gabbana)

Goals: 

• Announce that a product has been restocked

• Drive traffic to the product page

Features:

• Contains the announcement, the product image, and the link to the product page

• Appears on the homepage for maximum exposure

• Non-intrusive (covers about 5% of the screen)

15. A free shipping promo popup (Lulu & Georgia)

Goals: 

• Share a code for a free shipping promo

• Accelerate sales with a time-limited offer

• Speed up email list building

Features:

• The design matches the website perfectly

• A clear description of the promotion

16. An exit popup with a discount (Copper Cow Coffee)

Goals: 

• Build an email list with a discount

• Convert first-time visitors into customers

Features:

• Clear proposition of value

• Nice, quality images

• One signup field for easy subscribing

17. A newsletter signup popup with product category choice (Kith)

Goals: 

• Build a list of potential customers

• Categorize subscribers thanks to the product selector in the popup

Features:

• Product category selector (mens, womens, kids), which is useful for nurturing subscribers with the right products in emails

18. A referral program popup (Sam Edelman)

Goal: 

• Add more participants to the referral program

Features:

• Easy signup with multiple options

• Includes an option to subscribe to the brand’s marketing communications

19. A product discovery popup (Adore Me)

Goal: 

• Encourage visitors to learn more about (and try) one of the brand’s main products 

Features:

• A nice product image

• Link to the page with the product

20. An exit popup with a viewed product (Anine Bing)

Goal: 

• Encourage visitors to stay on the website and check out the product they viewed

Features:

• Contains a reminder about a viewed product

• Clicking the product image takes visitors to the product page

21. An exit popup with a free sample promo

Goal: 

• Encourage visitors to get the free sample before subscribing for a membership

Features:

• Contains the product image and a link to the product

• This ecommerce popup is shown on product pages when the visitor is trying to exit

22. An SMS popup (Death Wish Coffee)

Goals: 

• Build a list of phone number subscribers for SMS marketing 

Features:

• Perfectly matches the website design

• Gives a discount in exchange for subscribing

23. A product collection promo popup

Goal: 

• Introduce the brand’s collection of essential products

Features:

• The popup contains a brief description of the collection

• Clicking the button in the popup takes visitors directly to the collection page

24. A cross-sell popup (Clusterbucks)

Goals: 

• Present multiple related items for the visitor to check out

• Increase the average order value

Features:

• Contains several related products that visitors can easily browse

• Allows to add them to the cart in one click

25. A “free product with purchase” popup (Codage Paris)

Goals: 

• Increase the average order value

Features:

• Describes the offer clearly

• Contains the image of the free item

26. A shopping experience feedback popup (Converse)

Goals: 

• Collect feedback about the online store experience from visitors

Features:

• Contains different forms and ratings

• Makes giving feedback easy thanks to short forms

• Displays progress at the top of the popup

Get started with popups for ecommerce

If you’d like more ideas on how to use ecommerce popups:

• Guide to mobile popups (get strategies on how to convert mobile visitors)

• Types of popups (see more examples of ecommerce popups by successful businesses)

• Best popup software (choose a popup tool for your ecommerce store)

• Multistep popups (how to create + examples)

• Popup message guide (how to write engaging texts for popups)