5 Shopify Upsell Popup Examples [+How to Create]
A contextual and relevant upsell popup on Shopify can boost your average order value by 10–30% with minimal effort.
Below, you’ll see how top Shopify stores use them to drive more ecommerce revenue—and how you can set up your own upsell popup in five simple steps.
In this post:
Increase revenue with upsell and cross-sell popups
AI product recommendations, unique Shopify discount codes, revenue tracking, and Klaviyo segment targeting—everything you need to create personalized upsell popups that drive revenue
More tips and insights for Shopify store owners:
What is an upsell popup?
An upsell popup is a popup campaign designed to increase ecommerce sales by suggesting a more expensive product version, extra features, related items, or subscription options to customers.
This type of popups uses Shopify-native display rules to appear during high-intent buying moments—like when a visitor is viewing a product, adding it to the cart, or heading to checkout. Often, they also allow adding recommended products to the cart in one click.
Upsell popups are easy to implement on any Shopify store using a Shopify popup app that supports product recommendations.
More ways to upsell
Implement upsell and cross-sell offers to engage more customers:
How many Shopify stores use upsell popups?
Upsell popups account for only six percent of all popups on Shopify stores, but they rank as the third most popular use case—trailing only behind discount offers and sales promotions.
This share may be explained by the fact that some shopping cart addition confirmation widgets and windows may already contain related items (which is another great way to upsell).
Still, using popups for upsell on Shopify has many benefits:
they work on autopilot
they provide personalized recommendations thanks to AI
they are more effective at capturing visitors' attention than other channels
Shopify upsell popup examples
Here are some of the most popular ways online businesses use upsell popups to boost sales.
1. Black Ember
This Shopify upsell popup appears when the customer adds a specific product to the cart.
The goal is to suggest upgrading the order from one item to the kit (a backpack + straps and handles) for a better price. The customer can easily choose to upgrade in one click.
2. CODAGE Paris
CODAGE Paris, a skincare store on Shopify, lets shoppers know about a special limited-time offer with this upsell popup. Consider this type of popup for special deals (for example, the free product can be a replenishable product or one that complements a more expensive one).
To raise awareness of this offer, CODAGE showed this upsell popup on the homepage, the most visited page on their onsite store.
Try limited-time offers to increase your sales:
3. Simply Chocolate
This is another upsell popup shown when the visitor adds an item to the shopping cart. It presents three other best-selling products along with the options to add them to the order in one click.
Also, note a quick free shipping promo, which is another good idea to motivate shoppers to add those recommended items to the cart.
See how other businesses promote products:
How to promote a product [creative ideas and examples]
4. Allbirds
Allbirds, one of the most successful Shopify stores, aims to increase the average order value by suggesting to buy related items (in this case, some socks to go with sneakers added to the cart).
Note that this upsell popup does not include a one-click cart addition of related items. But it's probably deliberate since customers might need to learn more about the other products.
Also, once again, there's a free shipping message on the top, motivating the customer to finish the purchase.
5. Magic Spoon
This product upsell popup offers a subscription instead of one-time purchase, which will save 20% of the cost for the customer. It appears when the customer adds a product to the cart—and makes the switch as easy as one click.
Note that the popup describes the benefits of being a subscriber—a really good idea to convince shoppers to get the deal.
More examples:
Website popup examples [from 50+ online businesses]
How to create a Shopify upsell popup
In this tutorial, we will create an upsell popup with a "frequently bought together" offer. It will appear when a customer adds an item to the cart and show related products.
Follow these steps to create an upsell popup for your Shopify site:
Create a new campaign
Choose a template
Add product recommendations
Customize the template design
Review display settings
Publish and track performance
For the popup app, we'll use Wisepops (rated 4.9 stars on Shopify).
Our app is built for Shopify and uses product, cart, and customer data for personalized targeting. You'll be able to use product recommendation blocks with one-click add-to-cart functionality, an AI algorithm that delivers personalized suggestions, Shopify-specific display rules, A/B/n testing, and revenue tracking.
Grab a free account to get started (if you prefer, install our app from Shopify app store for real previews of your campaigns):
No cc needed, enjoy full access for 14 days
Step 1: Create a new campaign
In Wisepops, go to Create popup campaign in the Popups main menu:
Step 2: Choose a template
In the template gallery, choose Products recommendations category to see the templates designed for upsell and cross-sell:
I'll choose this one called Free Shipping Popup with Product Recommendations:
Step 3: Add product recommendations
To start adding the product you want the algorithm to consider, choose the product recommendation block.
The options for that will appear on the left:
In the left panel, you’ll see two tabs: Products and Add to cart.
Under Products, you can add or remove items from the campaign and set the total number of items included.
To add products, just enter their IDs separated by commas, like this:
id:4567890, id:4561193
Tip: The easiest way to find product IDs is from the admin URL, e.g., https://mystore.myshopify.com/admin/products/29934559144.
To exclude products, you can use these methods (no quotes needed):
Product ID: e.g., id:435345555 (make sure to include "id:")
Exact title: e.g., Blue summer socks
Partial title: e.g., sweater (this will match items like "Yellow summer sweater" or "Red winter sweater")
Product tags: e.g., tag:t-shirts (include "tag:")
Next—
In Add to Cart, you have the option to display Add to Cart buttons directly on the campaign, making it easier for users to add items. You can also customize the confirmation message to enhance the user experience.
Need help? Check out our help doc.
Did you know?
Thanks to the native Shopify integration, Wisepops tracks orders and revenue from your campaigns automatically.
Step 4: Customize the design of the template
You have full control over the look and feel of your upsell popup—no coding needed.
Just click on any element to tweak it.
You can customize fonts, colors, layout, images, buttons using the personalization menu on the top of the campaign preview:
If you'd like, add a new image by clicking the default one and choosing Replace in the left-hand menu that appears:
A few best practices to keep in mind when designing upsell popups:
Use clear product images: Ensure shoppers can quickly identify the recommended items at a glance. Simplify the layout by removing default visuals in the template, if needed
Highlight special offers: If your upsell includes perks like free shipping, mention in the popup's headline
Align with your brand’s visual identity: Maintain consistency by using your store’s color palette to make sure the popup feels like a natural part of the website
Stick to your brand typography: Apply your store’s font for a cohesive experience. If your font isn’t available in the editor, upload it as My custom fonts option in the list of fonts
Track performance with revenue tracking: Enable revenue tracking to measure the actual impact of your upsell campaigns
Learn more about how to make high-converting popups
Step 4: Review display settings
This Shopify upsell popup needs to be shown exactly when a customer adds an item to the cart. Thankfully, all the settings in our template are ready to go.
Go to Display rules > Advanced to review them.
Wisepops allows you to design campaigns that appear based on customizable display rules, including cart value, browsing history, or the date of a customer’s last order.
The cart value rule is the one that we need in an upsell Shopify campaign.
As you can see below, the cart value property is set to track items with a total cost between $20 and $50. This means that if a customer adds a product worth $25 to their cart, they will automatically see our upsell message:
Thinking about testing different discounts or upsell popup designs?
Do an A/B/n testing and find what works best for your customers. Find this feature in Experiments in the main menu
Step 5: Publish and track performance
Your upsell popup is ready!
You can check it out and see how it will look on your Shopify website (click Preview in the top right corner of your screen).
To track performance of upsell popups, check Analytics section in the main menu. There, you'll get useful info like displays, clicks, CTR, and revenue generated.
Your dashboard may be initially empty because a little bit of time is required to collect enough data, but once you're up and running, it will hopefully look something like this:
Summary
Tailoring popups to display related products or special offers not only enhances the shopping experience but also boosts average order value. Creating a Shopify upsell popup therefore can improve your sales by encouraging customers to add more items to their cart.
There are other ways to implement upsell popups, but I hope this tutorial gave you a good start.
If you'd like to learn more about popups:
Oleksii Kovalenko
Oleksii Kovalenko is a digital marketing expert and a writer with a degree in international marketing. He has seven years of experience helping ecommerce store owners promote their businesses by writing detailed, in-depth guides.
Education:
Master's in International Marketing, Academy of Municipal Administration
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